@GinzTonic - I posted this the first time they were on the air:
I did some research.
Koolaburra was founded in 1991 in direct competition with Uggs, using the same materials. Around 2016 they joined Decker Brands, who owns Uggs. They were rebranded as "the free-spirited, little sister to Uggs." Since the original Uggs couldn't be sold in stores like Kohls and DSW because of their cost, this was the alternative, good quality shoes made of slightly different materials, i.e. not sheepskin.
Trendy and fashion forward, they are targeting teenage girls up to millenial moms. (That lets me out!
)
Retailers carrying the brand say "the quality to price is exceptional."