You'd think foods that come with a giant "natural" label slapped across the front of the package would be, well, all-natural. That's the idea -- marketers want shoppers to think that "natural' food products lack artificial flavors, color additives or preservatives, but that's not necessarily the case.
In fact, that "natural" label really means nothing. According to the Food and Drug Administration (FDA), there is no formal rule about when foods can be labeled "natural" -- the group only has a policy regarding what that label should mean.
The FDA has considered the term “natural” to mean that nothing artificial or synthetic (including all color additives regardless of source) has been included in, or has been added to, a food that would not normally be expected to be in that food.
According to the USDA, products with an “All Natural” label can still contain a multitude of additives, hormones, genetically modified ingredients (GMOs), antibiotics, pesticides and more.
Here are some things shoppers who want to get healthy may look for -- and the labels you can trust:
"All Natural": Look for the "100% USDA Organic" seal or purchase more raw, whole foods.
Green labels/packaging: Look at the foods' certifications — not just the color of the packaging.
"Organic": Solution: Look for the "100% USDA Organic" seal.
"Whole grain" or "multigrain": Look for the "100% Whole Grain" stamp.
"Free range" or "grass-fed": Don't just trust the label. Do some research around specific company practices before buying at the store; also consider purchasing from local farmers.
http://www.clarkhoward.com/fda-natural-food-label-actually-means-nothing