You are using his Creole "Bayou Blast" rub, I believe.
I make and use his Rustic Rub, which is also excellent. When I make it, I share it with our son. It keeps for quite a while; I think I make it once every 8 months or so. (I use only half the salt specified in the recipe)
I sprinkle it quite liberally on beef roasts as well as pork roasts. When I'm heating up olive oil in my pan to brown onion for various soups and stews, I throw a teaspoon or so in with the oil.
I sprinkle it on fried potatoes and use it in my seasoning for Hasselback Potatoes. I have used it on corn.
We use it often on grilled meats.
I have sprinkled it on thick slices of home made Italian-type or sourdough bread that I've slathered with butter and then sprinkled shredded cheese on the slices and broiled in the oven.
I have sprinkled it on pasta.
Note these are the ways I've used Rustic Rub. I'm sure you could try them with your Creole Blast.