Q Talk

[qvc15049]

Qvc profits are up 8% over last year. Fewer items have been purchased but the average purchase price has increased from $48 to $52. They sell us less but at a higher price.

Their approach of hard selling --- last item never to be had again, hyper active sales approach/yelling etc.-- works.

They use more qvc house brands/items e.g. temptations (serve ware, stainless steel flatware, insulated bags, tablecloths, napkins etc.), fewer vendors (Bruce, Isaac, Philosophy, Wen)with contracts that are more favorable to qvc (greater profits) and maintain a smaller inventory --- hence, going-going,gone.

Complaining no longer makes sense -- their new business model works for them.

If it does not work for each of us, we need to decide and not complain as victims of this new reality.

Each of us have choices. What was the "old" familiar qvc has moved on. We need to decide if this is where we want to be.

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That's what makes a difference -- not our complaints.

Their approach of hard selling --- its going -- going -- gone -- never to be had again --- works.

Their products are now mainly house owned/ qvc owned --- temptations etc. and a limited number of vendors and smaller inventory.

They will not change, if their profits are up -- especially in a bad economy.