Q Talk

[Sheila P-Burg]

I keep reading the various post referencing QVC is trying to attract the younger generation. Looking at the products QVC sells what exactly, in your opinion, would the younger generation be interested in other than possibly clothes and shoes. Most of the purses they sell I could not have afforded when I was young. As for perfume/make-up the same. I

Since most are dual income workers their time is limited so most would be available to watch only on the week-end. When I worked my week-ends were spent "catching" up. Laundry, grocery shopping, etc. Sunday's were reserved for football and family. 

Didn't leave me a lot of free time.

[suzyQ3]

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@Sheila P-Burg wrote:

I keep reading the various post referencing QVC is trying to attract the younger generation. Looking at the products QVC sells what exactly, in your opinion, would the younger generation be interested in other than possibly clothes and shoes. Most of the purses they sell I could not have afforded when I was young. As for perfume/make-up the same. I

Since most are dual income workers their time is limited so most would be available to watch only on the week-end. When I worked my week-ends were spent "catching" up. Laundry, grocery shopping, etc. Sunday's were reserved for football and family. 

Didn't leave me a lot of free time.

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If they are interested, they'd probably shop online, not sit and watch TV.

[Shanus]

I assume many or most of us are 50 and over and are retired or close to that age. They're barking up the wrong tree.

[SandySparkles]

I think they are trying out new and creative ways of attracting a wide range of viewers. I have even seen more apparel and shoes offered for men. Stiff competition is influencing change. This is happening across the board in retail, not just here at The Q. I applaud their efforts, but only time will tell if this particular strategy is successful or not. Change is seldom easy.

~~~All we need is LOVE💖

[Montana]

Why not invite everybody to the party? 

[Suzeecat]

They're going to need to dramatically improve their shipping game if they want to attract and retain any new customers - of any age!  Youngsters are shopping on Amazon - HELLO!!!  If QVC manages to attract an Amazon customer to order something and they have to wait - WEEKS! - to receive it, then PAY to return it when/if it doesn't fit and wait WEEKS! for a refund - that will be their last order from THAT customer. 

Many long-time Q shoppers are sticking around because we have become loyal to a proprietary brand.  I would say these customers are QVC's current bread and butter.

[Sweetbay magnolia]

"Young" is relative.

Demographics shift constantly.  I never worked M-F, 9-5.  All sorts of lifestyles out there.

[iwrite]

while 'younger' is a relative term, these days, i take it to mean millennials.
if that is a new target market that they want to go after, then they would need to get a whole new team of buyers for fashion and hosts to present them.

the bulk of clothes and shoes they currently have, don't appeal to 25 year old women. and paying for shipping in that age category is as popular as rotary phones. never mind waiting over week to have something delivered. huh? what? LOL

i'm over 50 and don't find the bulk of the current clothes and shoes offered, appealing.

there are several etailers that only carry fashion for that age group. one that i know of, started across the pond and got so many requests from here, that they now have a fulfillment center in this country. average price of clothes is $30-35 and yes, free shipping.

i think qvc should have apparel for all age groups. they just need to figure out how to reach that age group in major numbers and update (as in lessen) the current shipping cost structure and delivery times to be free and delivered in 3 days or less.

[blackhole99]

If the Q does not get on the FREE S&H and FREE RETURNS band wagon the young people whether they have money to spend or not, will not buy from QVC. My son and niece are in their 20' and 30's and will not shop anywhere online where they have to pay to get the items home and then to return. My son and niece both earn over 6 figures a year so they have the money to spend. Wake up QVC!

[Alison Wonderland]

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@Sheila P-Burg wrote:

I keep reading the various post referencing QVC is trying to attract the younger generation. Looking at the products QVC sells what exactly, in your opinion, would the younger generation be interested in other than possibly clothes and shoes. Most of the purses they sell I could not have afforded when I was young. As for perfume/make-up the same. I

Since most are dual income workers their time is limited so most would be available to watch only on the week-end. When I worked my week-ends were spent "catching" up. Laundry, grocery shopping, etc. Sunday's were reserved for football and family. 

Didn't leave me a lot of free time.

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Makeup, skincare, and lifestyle stuff. Clean beauty is bigger with younger people.

That's what QVC posts on social media, like Instagram, which is followed by younger people. Younger people aren't watching QVC on TV. I rarely even watch QVC on TV and I'm nearly 50 now. They're shopping online like it's any other store.

A lot of products that QVC offers aren't even shown on air.