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Esteemed Contributor
Posts: 6,286
Registered: ‎03-09-2010

Re: Very interesting article and video on QVC


@stevieb wrote:

@febe1 wrote:

 


@Spurt wrote:

@febe1  And to add to your excellent comments---returns are up 21 basis points....QVC is chasing away loyal customers....


If as the article says 90% of sales is loyal customers, giving the number of items these loyal customers buy on a monthly basis, how can this be? They show perhaps a dozen of the same products over and over on a day by day basis. If they were selling to loyal customers, they would show a huge selection of products to keep that loyal customer interested and buying. It makes no sense at all.

 

The Q is trying everything to keep the loyal customer This is shown by their beneficial to them S&H shell game to please their loyal customers. This is shown by their generous giving of extra EP's if you get their credit card, beneficial to them. They're desperate to keep loyal customers,, but only if it benefits them. 


And don't forget that always charming annual 'random' Easy Pay promotion that always goes so far to instill joy in those loyal customers that don't get it... 


TWENTY YEARS  a shopper here at QVC. How many times have I received one of those holiday easy-pay offers?

 

ZERO, ZIP, NADA, NEVER.

Fortēs fortūna adjuvat
Honored Contributor
Posts: 36,783
Registered: ‎03-20-2010

Re: Very interesting article and video on QVC

[ Edited ]

@stevieb wrote:

Speaking as one who has long been shopping the TJX stores but at one time also shopped somewhat prolifically here, the seeming admonishment to stop watching and shopping with QVC if it isn't meeting my needs is sort of a no-brainer... I've scaled this retail resource back to relative obscurity among the panoply of my own preferred shopping resources... Meanwhile, I continue funneling a significant portion of my retail dollars into the TJX stores, And yes, I wish I was a share holder there...

 

Young, old, new viewer or veteran, expensive, mid-priced or cheap product mix... the same rotation of brands and merchandise over and over is daft... While it would be hard for retail TV to compete with a constant influx of 'fresh' they certainly used to do a better job than they do now. Sooner or later, any audience composition is bound to ponder why it is they keep seeing the same things time and again and a percentage of them will move on...

 

It appears, perhaps, critics and naysayers and clearly obsessed conspiracy theorists (oh my)... are not the only cadre theoretically unwilling to consider alternative perspectives. Publicists exist to induce media of all sorts to place favorable items about their clients, and if anybody doesn't think that corporations, like starlets, don't use publicists, I'd suggest they rethink that assumption...

 

As for the Post and their Amazon connection, so what? I'd posit that just as Mr. George likely doesn't approve or select each and every one of the limited array of items offered by QVC, neither does the Post Publisher personally approve every article that appears in his newspaper...

 

As for the 'why' question (why keep ranting)... I've seen the light. After years of poking and jabbing because I used to enjoy QVC and had hoped to again (that's why), I'll be further winding down my negative-ista commentary, you know, to match my Q viewing and shopping... I'll probably be more of a 'drive-by' poster going forward because quite clearly nothing is going to change. QVC's mix of products has never been narrower, their hosts more sloppy, nor their programming more boring, and that's just the way it is...

 

I don't know about you @Spurt, but while the Post item was sort of interesting, not only for what is said, but for what it didn't... it might have been even more interesting if we hadn't seen essentially the same verbiage over and over while reading QVC's quarterly reports... You know, the ones prepared in-house, primarily for their board and stockholders...

 

 

 

 

 


@stevieb  I think you're right STEVIE.....QVC isn't going to change, but if the ship starts to see water coming in they can't say we didn't warn them.....But I hope you stick around  on the Forum  I enjoy your fun and interesting and pithy comments....

 

And I concur about the article---it definitely sounded like a stockholder/BOD report, and if this was a forthright evaluation of the company, shouldn't they have mentioned their struggling international market due to the exchange rate and action taken to help boost their profit margin in that area?????? It seemed like just another smoke and mirror report.....

 

P.S. And isn't that excellent news---we both contributed to TJ's/Home Goods success! Woman Very Happy

Animals are reliable, full of love, true in their affections, grateful. Difficult standards for people to live up to.”
Honored Contributor
Posts: 36,783
Registered: ‎03-20-2010

Re: Very interesting article and video on QVC


@gardensla wrote:

@stevieb wrote:

@febe1 wrote:

 


@Spurt wrote:

@febe1  And to add to your excellent comments---returns are up 21 basis points....QVC is chasing away loyal customers....


If as the article says 90% of sales is loyal customers, giving the number of items these loyal customers buy on a monthly basis, how can this be? They show perhaps a dozen of the same products over and over on a day by day basis. If they were selling to loyal customers, they would show a huge selection of products to keep that loyal customer interested and buying. It makes no sense at all.

 

The Q is trying everything to keep the loyal customer This is shown by their beneficial to them S&H shell game to please their loyal customers. This is shown by their generous giving of extra EP's if you get their credit card, beneficial to them. They're desperate to keep loyal customers,, but only if it benefits them. 


And don't forget that always charming annual 'random' Easy Pay promotion that always goes so far to instill joy in those loyal customers that don't get it... 


TWENTY YEARS  a shopper here at QVC. How many times have I received one of those holiday easy-pay offers?

 

ZERO, ZIP, NADA, NEVER.


@gardensla  Don't feel bad GARDENSLA haven't received an EP offer in years---I remember a while back you used to get a Thanksgiving card with all the host's signatures and an EP offer---not even an e card or email now---Woman Frustrated  ....

Animals are reliable, full of love, true in their affections, grateful. Difficult standards for people to live up to.”
Honored Contributor
Posts: 68,178
Registered: ‎03-10-2010

Re: Very interesting article and video on QVC


@Spurt wrote:

@gardensla wrote:

@stevieb wrote:

@febe1 wrote:

 


@Spurt wrote:

@febe1  And to add to your excellent comments---returns are up 21 basis points....QVC is chasing away loyal customers....


If as the article says 90% of sales is loyal customers, giving the number of items these loyal customers buy on a monthly basis, how can this be? They show perhaps a dozen of the same products over and over on a day by day basis. If they were selling to loyal customers, they would show a huge selection of products to keep that loyal customer interested and buying. It makes no sense at all.

 

The Q is trying everything to keep the loyal customer This is shown by their beneficial to them S&H shell game to please their loyal customers. This is shown by their generous giving of extra EP's if you get their credit card, beneficial to them. They're desperate to keep loyal customers,, but only if it benefits them. 


And don't forget that always charming annual 'random' Easy Pay promotion that always goes so far to instill joy in those loyal customers that don't get it... 


TWENTY YEARS  a shopper here at QVC. How many times have I received one of those holiday easy-pay offers?

 

ZERO, ZIP, NADA, NEVER.


@gardensla  Don't feel bad GARDENSLA haven't received an EP offer in years---I remember a while back you used to get a Thanksgiving card with all the host's signatures and an EP offer---not even an e card or email now---Woman Frustrated  ....


 

Well ladies, @Spurt @gardensla @febe1... I guess we know where we stand...

 

I got them a couple of times, and the email for one use last year, which never showed up on my account and so was never used... I asked about it in the context of a phone call about something else and was told it had expired but that they'd add another one. That one never showed up either...

 

Spurt, as for me, I'll still be around, but as you've already seen, not nearly as prolifically, at least not where this issue is concerned. It truly is beating a dead horse and poking a stick at an entity that simply doesn't care and has absolutely no capacity to feel that stick poking it in the, uh, ribs...


In my pantry with my cupcakes...