Re: Tik Tok

deeva · ‎03-09-2010

Until QVC improves their shipping times and product mix, I don't see many younger viewers shopping with them.

Maizie Green · ‎10-01-2024

@deeva wrote:

Until QVC improves their shipping times and product mix, I don't see many younger viewers shopping with them.

TikTok is not just a younger audience. There's a lot of older people on there.

TikTok's older generation, generally 35 and older, makes up a significant portion of the platform's user base.While younger demographics dominate the platform, a considerable number of older adults are also active, particularly in the 35-44 age group. This demographic's presence is growing, indicating TikTok's increasing appeal beyond its initial younger audience.

Here's a more detailed breakdown:

35-44:

This age group represents a substantial portion of TikTok's users, often cited as a significant share of the user base.
45-54:

While fewer than the 35-44 age group, this demographic still contributes to the overall older user base, with some studies suggesting a growing presence.
55 and older:

While smaller in proportion, this group continues to engage with TikTok, demonstrating the platform's broader appeal beyond its initial target audience.
Overall:

The older generation (45 and up) collectively accounts for a noticeable portion of TikTok's audience, highlighting the platform's increasing inclusivity.

In summary, while TikTok is known for its younger user base, it's not exclusively a platform for teenagers and Gen Z. The increasing presence of older adults, especially in the 35-44 age range, showcases TikTok's evolving appeal and its ability to attract users from a wider age spectrum

this was from an article in 2024: Moreover, more than one-quarter (27%) of weekly adult users are 45 and older, representing a significant uptick from 17% share in 2022.