This concept about selling

hyacinth003 · ‎03-12-2010

I have seen various comments over the years about some hosts being better at selling than others. That sounds reasonable in some sense.

I have heard comment that so and so is put on "prime time" because he/she is such a great seller. I'm sure they track sales and hosts, etc.

However, how much does WHAT they are asked to sell factor into this? It has to!

There are some products that practically sell themselves and others only a few care about. I don't care who the salesperson is, I wouldn't watch coin collecting, for example.

In the 1990's, think if they had sold Beanie Babies at the height of their popularity. I remember how much my daughter wanted them!

Doesn't what they sell mean something also?

Hyacinth

x Hedge · ‎08-18-2016

If these were my employees I'd look at it this way:

Any one can sell the stuff that sells itself, but it takes real salesmanship to generate respectable sales of items everyone's either already bought or never considered buying.

Kachina624 · ‎03-10-2010

@hyacinth003. Of course the product matters. If I'm not interested in a frost blocking cover for my windshield, I'm not going to even watch and they'll lose me because I'm going on to another channel or activity. That's why they save most major purchase/gender neutral products for the week-end when the men are around.

New Mexico☀️Land Of Enchantment

Venezia · ‎03-09-2010

@hyacinth003- Believe it or not, QVC U.K. did sell Beanie Babies! They didn't sell them individually, rather in duos or sets. I never bought them from the Q because I was able to get what I wanted from stores where I lived. But people did buy them!

hyacinth003 · ‎03-12-2010

@Venezia wrote:
@hyacinth003- Believe it or not, QVC U.K. did sell Beanie Babies! They didn't sell them individually, rather in duos or sets. I never bought them from the Q because I was able to get what I wanted from stores where I lived. But people did buy them!

@Venezia

I spent way too much hard earned money on Beanie Babies!!

Hyacinth

hyacinth003 · ‎03-12-2010

@Kachina624 wrote:
@hyacinth003. Of course the product matters. If I'm not interested in a frost blocking cover for my windshield, I'm not going to even watch and they'll lose me because I'm going on to another channel or activity. That's why they save most major purchase/gender neutral products for the week-end when the men are around.

@Kachina624

My experience is that my husband doesn't care to watch ANYTHING from a shopping channel. So I am not sure who these men are that watch! I have noticed the weekend stuff is different - and for me, totally boring! But I don't watch much anymore.

Hyacinth

Venezia · ‎03-09-2010

@hyacinth003 - So did I! I still have crates of them packed away. It seemed like a good idea at the time.

I didn't even know what they were, when my oldest sister wrote to me and asked me to get her the Princess Di Beanie Baby. This was in the days of snail mail, so I had to write and find out what she was talking about.

Then I had to go around to different stores to find the darn thing and paid a ridiculous price for it. After that, I got smarter about what and where I bought them.

At least I never did what some people did. One couple drew out their life savings and invested them in Beanie Babies. Can you imagine?

banned again · ‎07-12-2010

I think Kachina is the closest we will ever get to an answer on this. I agree: the programming schedule comes first. QVC selects what they want to sell and when, then the hosts are selected. Take today for example. QVC changed the schedule. A prime time Your Home with Jill Garden Edition on QVC Main became a fashion show with Shawn because QVC thought they could make more money on fashion than gardening. QVC usually schedules Shawn with fashion and beauty in the evening.

Years ago Mary Beth would host Wednesday Night Gold three times a month at 8pm and a 4-hour Gold Rush 8pm-Midnight once a month. Jill hosted Silver Style on Sunday mornings every four weeks from 2004-2010. With the cancellation of these programs, QVC has replaced them with other programming, and found a host appropriate for that product category (such as David with cooking and dining). Let's take a more recent example. With the cancellation of Friday Night Beauty with Sandra and Alberti, QVC believes that cooking followed by fashion/beauty would make them more money on Friday night (David and Shawn again). "So and so" is on in prime time because they are a good fit (and maybe the most lucrative) for that product category.

Foxxee · ‎10-03-2014

It's fairly easy to sell products to people who need, want, and like the products being sold. There may be factors like price that come into play, though.

I have in mind a few of the seasoned hosts using high pressure sales tactics who might sell more products. They are sometimes scheduled during the day.

QVC had made them "niche" sellers...specific categories; although, recently they are being moved around to sell other things. It would be interesting to know if their sales remain high.

Cats3000 · ‎10-07-2013

@hyacinth003I strongly doubt it. They are salesmen before all else. I don't know if they're given a choice of what to sell. They have to sell whatever is on their program sheet. And they have to accommodate their sales technique to the products at hand.