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Contributor
Posts: 38
Registered: ‎03-23-2010

Re: The " it's only $39 and (change)" routine.

This has irked me for a long time! When the hosts stopped announcing the price of the product, they would say that "It's only $13 ." I'd do a double-take and scrunch up my eyes to read the graphics on the TV, only to find that was NOT tghefull price, but a portion of the easy pay! Now, they rarely announce the full price.  I am NOT going to sit and multiply the easy pay portion out to figure out what the item costs...and, if I am interested in it! As one gets older, it is harder to read all the graphic information. And with the hosts not verbalizing it, for me at least, it's a lost sale possibility. I purchase very little these days because of this sales approach.