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Honored Contributor
Posts: 13,633
Registered: ‎10-09-2012

The Hosts' Job Description Expanding?

Not  meant to be a serious title.  But definitely a curiosity [to me].

 

I've noticed lately QVC has been using the hosts in an expanded marketing strategy:

 

  • Modeling the TSV on the website's homepage.

 

  • Using the host's photo & testimonial quotes about a product on the homepage.

 

  • Now having several of the hosts redecorate their own personal homes by using and promoting several QVC home brands, and posting the results on their social media.

 

Just interesting, that's all.

 

 

Honored Contributor
Posts: 71,033
Registered: ‎03-10-2010

Re: The Hosts' Job Description Expanding?

I think they're just starting to wake up and realized the opportunities they've been missing.  Hosts are wearing Q clothes and mentioning it during a presentation.  I just saw Sandra mention her blazer on a Slatkin show.  I've seen David, and last night with Steve, showing some shoe they were wearing.

 

Now if we could just convince them to show coordinating pieces on an item's description page.

New Mexico☀️Land Of Enchantment
Esteemed Contributor
Posts: 7,210
Registered: ‎05-09-2010

Re: The Hosts' Job Description Expanding?

I would never want to be a show host.  I would not want to post on social media all the time and I would never want photos of my home, inside or out, to be on QVC's website.  How they decorate their homes, what they personally wear, where they go on vacation, what their families (daughters, ugh) are doing - I DON'T CARE.

Always remember that you are absolutely unique. Just like everyone else. Margaret Mead
Honored Contributor
Posts: 9,855
Registered: ‎02-07-2011

Re: The Hosts' Job Description Expanding?

I guess QVC wants them to become "influencers" whatever that is--LOL!!

 

Respected Contributor
Posts: 2,739
Registered: ‎03-13-2010

Re: The Hosts' Job Description Expanding?

Just like some of us in here ask about a certain item on of the hosts was wearing, or even home decor items on a stage set, etc.  I'm sure there are people calling QVC and asking CS something like,  "I noticed the host wearing a heart necklace when she were presenting the Skecher sneakers."  Is it sold on QVC.  They probably get tons of calls like that, so why not take advantage of advertising more things before the items even come on air.  Makes good marketing sense to me. 

Cinderella is proof that a new pair of shoes can change your life!
Super Contributor
Posts: 470
Registered: ‎05-07-2015

Re: The Hosts' Job Description Expanding?

What's old is new again. Years ago some of the hosts used to welcome the viewer into their homes occasionally. Lisa Roberts over the holidays and I can remember Mary Beth's interior home shots, too. Also, back in the day, they would let you know what item number the host was wearing. Or you could call the CS and they would have this information on hand. Different management takes the company in different directions. I like the current direction. 

Esteemed Contributor
Posts: 7,210
Registered: ‎05-09-2010

Re: The Hosts' Job Description Expanding?

My plumber told me at his daughter's 5th (or 6th) grade promotion ceremony, they interviewed the kids on stage.  He said almost ALL of them said they wanted to be an "influencer" when they grew up.

 

Whereas kids in other countries want to be architects, doctors, lawyers and engineers, our kids want to post on social media.  So very sad and troubling.

Always remember that you are absolutely unique. Just like everyone else. Margaret Mead
Esteemed Contributor
Posts: 6,072
Registered: ‎07-26-2019

Re: The Hosts' Job Description Expanding?

@Caaareful Shopper 

 

Yes, you called it right . The other night I watched abt 5 mins of a show with JT who went on a triade abt  how she only buys QVC products  and clothes .  Yes, that was all abt being an " Influencer " .

 

 

 

Honored Contributor
Posts: 14,000
Registered: ‎03-10-2010

Re: The Hosts' Job Description Expanding?

Can you spell STALKER?  Too much info is just not wise.  Ask LR about that.

Honored Contributor
Posts: 11,027
Registered: ‎03-09-2010

Re: The Hosts' Job Description Expanding?

 

I have no desire to see or hear anything about their personal lives. There is already too much of it. If I watching, I'm shopping, and don't need to see hosts act like pre-teens and yakking about nothing....all instead of telling us about the product.