THE DOWNFALL OF QVC

rose123 · ‎02-23-2014

It is no longer enjoyable to watch or shop with QVC. All the good hosts have either been let go or forced out of their positions. Think Lisa Robertson, Lisa Mason, Jill Bauer, Antonella Nester, and now Carolyn Gracie and Dan Hughes. Of the newer hosts, Mary Nelson was professional, low key and pleasant to watch. The newest group may be cheaper to hire and keep by QVC, but they all seem to lack professionalism and on-air presence. It is likely most of the "salary money" is going to the two longest term hosts, one male and one female. Another host who is on all the time talks nonstop about herself and is exhausting to watch. QVC needs to re-evaluate their moves from the top down, and maybe the top brass should be fired for making such poor corporate decisions that only serve to push customers away. For now QVC seems to be, one by one, putting nails in their corporate coffin.

BalletBabe · ‎03-05-2011

@rose123 wrote:
It is no longer enjoyable to watch or shop with QVC. All the good hosts have either been let go or forced out of their positions. Think Lisa Robertson, Lisa Mason, Jill Bauer, Antonella Nester, and now Carolyn Gracie and Dan Hughes. Of the newer hosts, Mary Nelson was professional, low key and pleasant to watch. The newest group may be cheaper to hire and keep by QVC, but they all seem to lack professionalism and on-air presence. It is likely most of the "salary money" is going to the two longest term hosts, one male and one female. Another host who is on all the time talks nonstop about herself and is exhausting to watch. QVC needs to re-evaluate their moves from the top down, and maybe the top brass should be fired for making such poor corporate decisions that only serve to push customers away. For now QVC seems to be, one by one, putting nails in their corporate coffin.

@rose123 Oh I so agree! The Host on every night is the worst. I am seeing all over complaints about her so it is not just here. Let's put it this way. The ship is sinking

22eyesblue · ‎09-08-2010

I disagree completely, that QVC is on it's way down. Times are hard for all retail operations right now and adjustments are in order. There is much that I enjoy about the Q. I still buy from them and intend to continue doing so. Though I've atched long enough to remember and have liked the older and the previous hosts - I also find a lot to like about the current and new hosts. Change is good! All the best QVC! I am a 33 year fan and customer who is going nowhere!

Love my grandkids · ‎11-24-2013

@rose123 I never think about any of them ,past or present. They don't occupy any place in my life.

Foxxee · ‎10-03-2014

QVC (Qurate) has been arrogant thinking they knew what customers wanted, ignored their requests for better service, innovation, and quality.

$2.59 billion Qurate lost last year 2022.

Effie54 · ‎09-08-2010

@Foxxee wrote:
QVC (Qurate) has been arrogant thinking they knew what customers wanted, ignored their requests for better service, innovation, and quality.

$2.59 billion Qurate lost last year 2022.

And the Board of Directors needs to find NEW leadership! That degree of loss is unacceptable!

PamfromCT · ‎05-22-2014

@Foxxee wrote:
QVC (Qurate) has been arrogant thinking they knew what customers wanted, ignored their requests for better service, innovation, and quality.

$2.59 billion Qurate lost last year 2022.

Wow. Just wow! Wonder what their parachute packages amount to. Even when the top fails, they still come out on top because of these packages.

Long Time Loyal Buyer · ‎03-03-2023

Agree, agree, agree. Just goes to show that the company is losing touch with its customers. Laying off these two and keeping some of the ones they have who lounge about in their pajamas or who are beauty vendors running around with silly interruptions, hardly offering anything of value during their air time, sure isn't my idea of entertainment nor is it my friends. If I wanted to watch weird entertainment, I have plenty of paid, subscription channels to watch. Some of the newbies have such abrasive styles and voices that I switch channels when they are on. I have been a faithful customer for over 30 years, a former HR specialist, fun-loving, and I am perplexed. They have forgotten about us loyal customers who have spent thousands and thousands of dollars with them. My buying is slowing down, not because of the economy, but because I can't stomach the show. The latest debacle was the last Over 50 & Fabulous airing. Going loud doesn't mean going smarter, funnier, or engaging. Change can be good in this crazy world, but I think QVC is going in the wrong direction. If they want to draw in the younger crowd, they should get the buyers to order items similar to what Zara sells and look at selling weekend getaways.

KittySoftPaws · ‎07-21-2020

The irony of it all is they are constantly promoting support for "women's small business and women's month" etc etc just not when they get of a certain age. But they will be happy to sell you "anti-aging" products.

Cali Bag Lady · ‎04-10-2010

I think if you look at QVC's recent on air hirings, it will give you a clear indication of where they see their future with on line shoppers. They are clearly aiming for a younger demograpic and I do not fit that model.

I have gone from having QVC on as background noise to now only watching the videos of a product I might be interested in or the presentation of the days TSV. There are many hosts that I like and enjoy watching and there are hosts that annoy the heck out of me. I will refrain from listing who is who.

The important question is, will this new business model, the anticiipated demographic work for QVC and increase sales? or will QVC alienate their current base? I guess only time will tell.