HSN CEO Mindy Grossman got a nice plug in Friday’s Wall Street Journal, which chronicled how the home shopping network has boosted its business through mobile devices.
The article, with the headline “HSN Enjoys A Mobile-Shopping Rebirth in the Digital Era,” reports that more than half of the network’s new sales come in through mobile phones. And HSN.com accounted for half of HSN’s sales last year.
But we found several tidbits in the story more interesting than that stuff. It pointed out that when Grossman was at Nike Inc., she wore high heels every day to work at the sneaker giant.
According to the WSJ, HSN’s average customer is a female 25 to 54 with an average annual income of $69,000. Wow!
The story also noted that in her office in St. Pete, Grossman has six TV’s, tuned to HSN, QVC, HSN.com and a stream of current sales data for HSN.