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Valued Contributor
Posts: 894
Registered: ‎09-03-2013

Qurate Financial Report down 7% in Q4 2021

[ Edited ]

If QVC/HSN would like to listen to the opinion on this by Marvin Segal son of the founder of QVC, go to Shawn Wiesle's podcast and listen to his suggestions on improving things.  They are very interesting.  Here is the link:

 

Are We On The Air? | Podcasts on Audible | Audible.com

 

I would think any help on improving that number should be taken into consideration IMO.

Honored Contributor
Posts: 15,738
Registered: ‎10-09-2012

Re: Qurate Financial Report down 7% in Q4 2021

Is this Marvin Segel (son of Joseph Segel) the same man who used to hold senior positions at rival ShopNBC/ShopHq?

Super Contributor
Posts: 279
Registered: ‎04-28-2014

Re: Qurate Financial Report down 7% in Q4 2021

[ Edited ]

Yes, Caareful Shopper, he identifies himself as that previously on the podcast.  I listened to it too.   He now does something different.

Honored Contributor
Posts: 78,331
Registered: ‎03-10-2010

Re: Qurate Financial Report down 7% in Q4 2021

If they'd just read this board, they'd get some excellent suggestions on what to do to turn things around.  What do we know...we're just the consumers that do or don't buy their stuff.

New Mexico☀️Land Of Enchantment
Honored Contributor
Posts: 15,816
Registered: ‎05-23-2015

Re: Qurate Financial Report down 7% in Q4 2021

 


@Kachina624 wrote:

If they'd just read this board, they'd get some excellent suggestions on what to do to turn things around.  What do we know...we're just the consumers that do or don't buy their stuff.


@Kachina624 , I agree, this board and another that I post in ( Primetimer) have excellent suggestions. Sometimes it seems like they are just throwing things on the wall and seeing if they stick.  We are opinionated , but we know what we like and what inspires us to buy, and isn't that the bottom line ?

" You are entitled to your opinion. But you are not entitled to your own facts."
Daniel Patrick Moynihan
Respected Contributor
Posts: 3,884
Registered: ‎08-01-2019

Re: Qurate Financial Report down 7% in Q4 2021

I listened to the podcast.  He seems to think that getting influencers on board and more broadcasts on social media will do the trick. He also mentions bringing back games and contests.  None of that will work if the quality of the merchandise, shipping etc can't match other companies. 

Trusted Contributor
Posts: 1,140
Registered: ‎06-20-2015

Re: Qurate Financial Report down 7% in Q4 2021

I listened too.  It sounded like he wanted to bring back a lot of hokum like contests, etc.  QVC tried that once and look what happened:

 

https://www.youtube.com/watch?v=_xV8LnUr8go

 

 

Esteemed Contributor
Posts: 6,136
Registered: ‎12-13-2010

Re: Qurate Financial Report down 7% in Q4 2021

There is no magic bullet to boost Q sales. TV shopping has become the norm. There is a ton of competition w better prices and SUPERIOR S&H.

I used to love Laura Gellar products. No longer will pay $35 plus S&H for a blush, etc..

I'm glad others can afford. I cant. I found a beautiful Clinique cream blush at my local ULTA for $21. 

Honored Contributor
Posts: 8,051
Registered: ‎03-15-2010

Re: Qurate Financial Report down 7% in Q4 2021

@raspberrygal 

@ellaphant 

 

I think the audience for TV shopping is shrinking, and I'm not sure it can ever return to its "glory days."

 

In the past, I watched a lot more and bought a fair amount.  Now, there are so many options to purchase what I want or need, and I rarely tune in to QVC.

 

Nothing is going to change that for me and younger people are already accustomed to buying everything everywhere.

Honored Contributor
Posts: 8,327
Registered: ‎05-09-2010

Re: Qurate Financial Report down 7% in Q4 2021

I listened to the podcast and it was very interesting.  It almost seems like QVC is doomed.  I am not on instragram or twitter, and never will be.  I am not interested in "influencers."  In fact, I find the whole idea of influencers to be dumb, while realizing that influencers have been around for a long time, whether we knew it or not.  I have been shopping QVC for about 20 years, and do not remember any games or contests.

 

Always remember that you are absolutely unique. Just like everyone else. Margaret Mead