Q Talk

[Foxxee]

---

@Caaareful Shopper wrote:

---

@Foxxee wrote:

To start in November on DirectTV and Dish to lure younger shoppers and because beauty products accounted for 17% of its sales last year. 

That explains why we have been seeing so much of it.  

https://www.washingtonpost.com/news/business/wp/2016/10/24/why-qvc-is-launching-a-new-tv-channel-ded...

---

@Foxxee  Your link is the announcement from 2016 about Beauty iQ.

Now in 2019, Beauty iQ starts today as a digital, streaming channel.  There’s a thread about it in the Beauty Forum.  You will be able to see Beauty iQ online, on qvc.com, YouTube, Facebook, Instagram, and streaming on Roku, Amazon Fire, etc.

---

@Caaareful Shopper 

That's odd because under Search, it's dated Apr 17, 2019, but I see the article has a 2016 date that I didn't notice. Thanks for catching it.  

[Caaareful Shopper]

@Foxxee   That happens a lot with Internet searches.  There's a current or recent date alongside the statement blurb.  But then when you open the article itself the content has a completed different date.  It's can be very confusing.

[Caaareful Shopper]

The new digital Beauty iQ is definitely going through 1st day growing pains.  I'm watching it on my Roku, while also accessing it via Youtube on my ipad. 

First, it was an It Cosmetics video with Alberti, then Beekman 1802 video with Jane right after that, then the next presentation is a video of Breezies Bras???  The video says it's QVC 3 for that video.  OK, now after several minutes, the Breezies video was cut off, and now it's Shawn's Dare to Bare Beauty video with It Cosmetics. 

At least it seems they are not having the same full hour video shows of one brand.  The new Beauty iQ appears to be a mangle of different beauty brands/presentations from past live presentations. 

It feels a little disjointed to go from a hard cut-off from one presentation right into a different one.  But perhaps that will be the lure of it all. 

[BirkiLady]

@Caaareful Shopper  From all your posts, think I understand what QVC is doing. Looks like overkill big time.

[mspatmac]

---

@LexaMom wrote:

---

@Stevie Nix wrote:

If I'm not mistaken, beauty i Q will be available only online and through their app, not a TV channel.

---

I believe it will also be available via Roku,  Fire Stick, etc.  

---

You're both correct.  On line only, 24/7

[TY]

The Beauty IQ channel was always designed to be an edgy format copying youtube beauty influencer videos or taking a cue from them but the on-air graphics were always done so poorly and QVC couldn't decide if they wanted the format to match the regular QVC channel or be on the bottom of the screen - which cut off part of the people in the video, or put the graphics on the right hand side of the screen. Hopefully QVC will decide on one format that actually makes it easy to view the beauty videos. Their target audience has to be millennials who don't watch TV but are pretty much only using their mobile devices to watch videos and buy stuff.

[stevieb]

---

@handygal2 wrote:

Seems like overkill to me.

Why don't they eliminate some of their overhead-- rather than adding to it-- and pass the savings on to us?!  

---

@handygal2  Yes that... or at least enhance the variety, since one of the channels appears as though it'll just be repeat presentations... And especially now that there's seems to be so much crossover with HSN's channels, they might consider less redundant programming all around... What a concept...

[PINKdogWOOD]

@handygal2   seems like?

[handygal2]

---

@PINKdogWOOD wrote:

@handygal2   seems like?

---

@PINKdogWOOD : Touché! I should have said DEFINITIVELY overkill. Lol.

[Georgiagrama]

Shawn better get her dancin shoes on!!!  She seems to be the golden girl on the Q.  If she has to carry all those channels she's going to need a cheeseburger.