Q Talk

[Iris in bloom]

Say what you will about the problems with returns and shipping, I have to wholeheartedly say the QVC Hosts are so good. They're friendly intelligent and I don't know about you but they could sell me a bag of rotten tomatoes. 

Spoiler

[Tinker Toy]

Whoever hosted the Isaac 10:00 a.m. on Friday 9-9-19 was having too much fun.  She was enterttained bu I was not.

[January121]

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@Iris in bloom wrote:

Say what you will about the problems with returns and shipping, I have to wholeheartedly say the QVC Hosts are so good. They're friendly intelligent and I don't know about you but they could sell me a bag of rotten tomatoes. 

Spoiler

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@Iris in bloom  .... NOBODY can sell me a bag of rotten tomatoes 🤮

[manny2]

That is exactly what they are there to do sell. We have no idea who they really are in the real world. I'm sure some are nicer then others, but none of that matters as long as they sell. 

[rms1954]

No one can sell another person something they don't want to buy.  It's more the buyer just wanting to .... buy.  

I enjoy some hosts more than others but I'm only buying if I want to.  

I don't have any problems with returns or shipping.

[San Antonio Gal]

Doesn't matter to me how nice a host is.  If I'm not willing to purchase, a host won't have any impact on my decision

[Spurt]

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@manny2 wrote:

That is exactly what they are there to do sell. We have no idea who they really are in the real world. I'm sure some are nicer then others, but none of that matters as long as they sell. 

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@manny2 

Well something needs to happen because QVC just released results for the 2nd Quarter 2019, and just like the first quarter they experienced another revenue decline....and apparel and jewelry in particular were part of that decline.....So the techniques QVC is using in particular clothing arent working ...Interesting because this is where you see lots of feedback on hosts selling fashion here in Q Talk.....So a change is definitely warranted as viewers have indicated they are changing the channel and buying less.......partly due to Q's clothing prices and host presentations.....cant deny the results....QVC featured 76 more hours of apparel in 2019Q2 yet sales were down. 

[Spurt]

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@San Antonio Gal wrote:

Doesn't matter to me how nice a host is.  If I'm not willing to purchase, a host won't have any impact on my decision

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@San Antonio Gal 

ITA...a host doesnt influence me as far as whether I make a purchase, but it boils down to whether I can even watch the show given a particular host's presentation style......and whether a host gives me info so I can make a decision on whether to purchase a product.

[Jaspersmom]

Much of it has to do with a changing demographic.  Fewer people watching on air presentations.  Younger generation not buying QVC fashion brands.  My viewing habits have changed dramatically through the years and I rarely watch any QVC shows and if I do, it's not for a whole hour for sure.  QVC is not competitive enough with it's pricing, especially shipping and handling.  Most companies have free shipping if you spend a certain amount of money. Why QVC hasn't employed that is beyond me.  The hosts only do what they're trained to do.  If QVC corporate wanted them to approach sales differently, then it would happen.  Years ago, Joan Rivers and Kathy Levine would gab during a presentation as if they were sitting in a living room visiting with one another.  Those days are long gone and now it's sell, sell, sell the same things over and over again.  Yes, a Jane does inject her family stories, but they're always about how she bought an item for them.  The food shows are especially ridiculous.  I mean how many times can you sell a few jars of nuts????  

[Spurt]

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@Jaspersmom wrote:

Much of it has to do with a changing demographic.  Fewer people watching on air presentations.  Younger generation not buying QVC fashion brands.  My viewing habits have changed dramatically through the years and I rarely watch any QVC shows and if I do, it's not for a whole hour for sure.  QVC is not competitive enough with it's pricing, especially shipping and handling.  Most companies have free shipping if you spend a certain amount of money. Why QVC hasn't employed that is beyond me.  The hosts only do what they're trained to do.  If QVC corporate wanted them to approach sales differently, then it would happen.  Years ago, Joan Rivers and Kathy Levine would gab during a presentation as if they were sitting in a living room visiting with one another.  Those days are long gone and now it's sell, sell, sell the same things over and over again.  Yes, a Jane does inject her family stories, but they're always about how she bought an item for them.  The food shows are especially ridiculous.  I mean how many times can you sell a few jars of nuts????  

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@Jaspersmom 

You make some excellent observations!  First of all QVC has to start offering products that attract a younger demographic....hours and hours of creams to reduce wrinkles isn't going to do it....neither are the clothing styles QVC offers and at the QVC prices.  The younger demographic is purchasing their clothing and other products at TJ Maxx Companies, which does well even with in store sales for this age group.....

Another problem that QVC faces is more people are "cutting the chord" which means less of a potential viewing audience, and also QVC can't afford to lose their existing customer base either.....45 and up demographic......so they have to balance that with products to keep that customer engaged.....All the while battling today's retail comptetion.....And adding shows with fancy new titles and shuffling hosts, also adding younger hosts only to present the same old limited products isnt going to work.....

My cable co offered QVC after the Kathy Levine era....but what you describe seems like something very similar to what they are trying to do with Kim Gravel NOW show....So everything old is new again I guess.....  Perhaps QVC should try out some of the suggestions and feedback they receive from their customer base.......