Q Talk

[manny2]

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@Spurt wrote:

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@Jaspersmom wrote:

Much of it has to do with a changing demographic.  Fewer people watching on air presentations.  Younger generation not buying QVC fashion brands.  My viewing habits have changed dramatically through the years and I rarely watch any QVC shows and if I do, it's not for a whole hour for sure.  QVC is not competitive enough with it's pricing, especially shipping and handling.  Most companies have free shipping if you spend a certain amount of money. Why QVC hasn't employed that is beyond me.  The hosts only do what they're trained to do.  If QVC corporate wanted them to approach sales differently, then it would happen.  Years ago, Joan Rivers and Kathy Levine would gab during a presentation as if they were sitting in a living room visiting with one another.  Those days are long gone and now it's sell, sell, sell the same things over and over again.  Yes, a Jane does inject her family stories, but they're always about how she bought an item for them.  The food shows are especially ridiculous.  I mean how many times can you sell a few jars of nuts????  

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@Jaspersmom 

You make some excellent observations!  First of all QVC has to start offering products that attract a younger demographic....hours and hours of creams to reduce wrinkles isn't going to do it....neither are the clothing styles QVC offers and at the QVC prices.  The younger demographic is purchasing their clothing and other products at TJ Maxx Companies, which does well even with in store sales for this age group.....

Another problem that QVC faces is more people are "cutting the chord" which means less of a potential viewing audience, and also QVC can't afford to lose their existing customer base either.....45 and up demographic......so they have to balance that with products to keep that customer engaged.....All the while battling today's retail comptetion.....And adding shows with fancy new titles and shuffling hosts, also adding younger hosts only to present the same old limited products isnt going to work.....

My cable co offered QVC after the Kathy Levine era....but what you describe seems like something very similar to what they are trying to do with Kim Gravel NOW show....So everything old is new again I guess.....  Perhaps QVC should try out some of the suggestions and feedback they receive from their customer base.......

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@Spurt wrote:

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@Jaspersmom wrote:

Much of it has to do with a changing demographic.  Fewer people watching on air presentations.  Younger generation not buying QVC fashion brands.  My viewing habits have changed dramatically through the years and I rarely watch any QVC shows and if I do, it's not for a whole hour for sure.  QVC is not competitive enough with it's pricing, especially shipping and handling.  Most companies have free shipping if you spend a certain amount of money. Why QVC hasn't employed that is beyond me.  The hosts only do what they're trained to do.  If QVC corporate wanted them to approach sales differently, then it would happen.  Years ago, Joan Rivers and Kathy Levine would gab during a presentation as if they were sitting in a living room visiting with one another.  Those days are long gone and now it's sell, sell, sell the same things over and over again.  Yes, a Jane does inject her family stories, but they're always about how she bought an item for them.  The food shows are especially ridiculous.  I mean how many times can you sell a few jars of nuts????  

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@Jaspersmom 

You make some excellent observations!  First of all QVC has to start offering products that attract a younger demographic....hours and hours of creams to reduce wrinkles isn't going to do it....neither are the clothing styles QVC offers and at the QVC prices.  The younger demographic is purchasing their clothing and other products at TJ Maxx Companies, which does well even with in store sales for this age group.....

Another problem that QVC faces is more people are "cutting the chord" which means less of a potential viewing audience, and also QVC can't afford to lose their existing customer base either.....45 and up demographic......so they have to balance that with products to keep that customer engaged.....All the while battling today's retail comptetion.....And adding shows with fancy new titles and shuffling hosts, also adding younger hosts only to present the same old limited products isnt going to work.....

My cable co offered QVC after the Kathy Levine era....but what you describe seems like something very similar to what they are trying to do with Kim Gravel NOW show....So everything old is new again I guess.....  Perhaps QVC should try out some of the suggestions and feedback they receive from their customer base.......

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Both of you hit the nail on the head! The world of retail has evolved the last thirty years, and QVC has stayed stagnant. I also think the buy it wear it use it to the bottom of the jar guarantee has hurt them. They have to off set that loss somehow, so I believe that is why the shipping is a money maker for them. The problem for them is there is an alternative out there as most other retailers offer free shipping when you spend a certain amount. I also think you can find comparable pricing, actually even better with other retailers. As for the hosts I can't believe some of the things they say to sell.  

[Iris in bloom]

It's amazing to me how few people here aren't willing to acknowledge that the Hosts do a great job. we have no idea what is going on in their lives, so bravo Hosts to making conversation for hours on end with a smile. If you weren't doing your job, none of these people would be here. 

[22eyesblue]

I think it's the prices.