Q Talk

[TY]

It sure sounds like Qurate is in financial trouble. A Retail Dive article from Jan. 13 had Qurate on a bankruptcy watch list with a Frisk score of 2. That doesn't mean that they are in imminent danger though.

I think those incoming tariffs are going to hurt both QVC and HSN as most of their inventory comes from China. Inflation anyone? Those costs are going to be passed on to the consumer.

As to social media influencers, good luck with them following FTC guidelines about ad disclosures if they do sponsored ads with Qurate.

[dbanimated]

This is a very interesting thread. Like a lot of people here, I don't buy from influencers but I do spend a bit of time on Instagram every day. A lot of the influencers that I see in my feed, have millions of followers or at least in the 6 digits. We may not be shopping with them but QVC would be crazy not to head in that direction because that's where millions of shoppers and dollars are. 

QVC isn't making money off people like me, lol. I'm a Boomer who mostly buys what I need, rather than what I want, like I did when I was younger. Mostly shoping online at Amazon or Wal-Mart or whoever else has the best price. Occasionally online at QVC or HSN on free shipping days.

I watch QVC and HSN on QVC+ streaming only because the picture quality is so much better and they have about 10 different channels. Only 2 or 3 are live but I use them as background mostly and there's more variety with products and hosts.

I love what some of you posted about paper catalogs - I miss them too and shop from the few I still receive. I also still have some paper magazine subscriptions because I get so much more joy than just reading online!☺️❤

It will be very interesting to see how Q heads into the sales future. I agree that at least part of the reason hosts like Marybeth, Jennifer and Kirsten are jumping ship now is because they see the writing on the wall. 

[SuzieNick]

Ads for products sold on QVC recently started popping up on a game that I play. They're tastefully done but nowhere does it state QVC. There's just a Q on the left hand side. It could be just me, but that doesn't seem like good marketing.

[ellaphant]

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@SEGardener wrote:

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@They Call Me MR Wilkes wrote:

Well, that's how revenue is generated, which is the point of a for profit publicly traded enterprise!

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True but a huge majority of QVC sales are based on trust.  Trust in either the host whom they have grown to believe not to mention the vendors and product specialists who have credibility in their presentations of product.  There is NO trust with influencers and in fact, I don't know of anyone who believes what an influencer tells them, shows them or leads them to believe...

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@They Call Me MR Wilkes @Trust??? I buy what I like regardless of where I see the item. I have no particular " trust" in QVC. I can't count the number of CLAD jewelry items that have tarnished or listened to totally false beauty claims made by hosts.

Those who reject influencers/ streaming/digital don't realize the future is here. 

[Etoile308]

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@SuzieNick wrote:
Ads for products sold on QVC recently started popping up on a game that I play. They're tastefully done but nowhere does it state QVC. There's just a Q on the left hand side. It could be just me, but that doesn't seem like good marketing.

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@SuzieNick, I'd be more concerned that any ad popping up somewhere may take you to a fraudulent site.

[RescueLover]

YES TRUST!! 🤗

I follow a few Influencers who I most definitely trust. I often buy what they recommend and I am Very Happy with the items. And that’s exactly what keeps me coming back to them for more.

Don’t knock influencers, if you have no experience with them. 🥴