Q Talk

[SEGardener]

It all started with the used car salesman...their income is derived from commissions on the cars they sell.  Influencers are the retail equivalent. 

[SEGardener]

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@They Call Me MR Wilkes wrote:

Well, that's how revenue is generated, which is the point of a for profit publicly traded enterprise!

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True but a huge majority of QVC sales are based on trust.  Trust in either the host whom they have grown to believe not to mention the vendors and product specialists who have credibility in their presentations of product.  There is NO trust with influencers and in fact, I don't know of anyone who believes what an influencer tells them, shows them or leads them to believe...

[santorini]

I roll my eyes when I see someone called an influencer.  I immediately think it's a lazy person who wants money to flow in while they sit at home on their couch yacking on a cell phone. 

[SEGardener]

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@rockygems123 wrote:

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@Kachina624 wrote:

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@Sooner wrote:

It amazes me than anyone today watches "influencers."  Really?  You can get good solid information in lots of places on the internet. 

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@Sooner.  It seems as though brains are turning to mush and people can no longer think for themselves.  They need someone to tell them how to think.  Just look at recent changes in the whole country.

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@Kachina624 @Sooner 

Case in point to mind mush.  Recently heard of tutorials to teach people how to make a phone call.  One example was to make a call to a restaurant and ask their hours and not rely on google to gain practice making phone calls.  Just wow.

Saw on local news last night the National Archives has thousands of documents dating Civil War time that need to be "translated" from cursive to type.  Looking for volunteers, available documents online.  Current age group now can't read handwriting.  At all. 

My 28 year old offered to pick up items from my grocery list.  He said chicken scratch, can't read it can you send as text.  I've made him read my writing for years as too bad but guess he just can't do it any longer.  Bwahaha

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Influencers are a vestage of Millennials - a population of tech savvy shallow consumers.  Those younger than Millenials (GenZers) are skeptical of anyone trying to sell them anything and those 50 and over wouldn't consider it.  So I'm at a loss where Quarte's future strategy is - perhaps it a near term strategy creating a market to initially close down operations then market the physical studios. 

[SEGardener]

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@Icegoddess wrote:

I don't really see QVC selling via unboxing videos, but I could be wrong.  How do they create the panic to buy now before it's gone if it's on a Youtube format vs streaming?  And how do they advertise sales?

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I think you're thinking of the amateur customer offered a free product (one time) to use and review.  Influencers are professional marketing types - very sophisticated and widely diverse in terms of the spread of their influence.  They often are LLC firms that represent groups of mfrs/producers to move vast quantitiesof product.  Marketing influencers are much more than you're thnking.

[Denise65]

This is a very interesting thread.  I listened to the meeting myself, to get a sense of it.

My thought (which will probably be in the minority) is that 50 year olds are Gen Xers (as am I, albeit an older Gen Xer).  Gen Xers are not used to being courted or sought out as a demographic, and will likely be skeptical about it.  We are a tiny group (for a long time, we were classified as being born between 1965 and 1976, I think the current parameter is 1980). 

We are the latchkey kids, the slackers, the ones who watched MTV.  No one was coddling kids in the 1970s, we were largely ignored and I think as a group we sort of adapted to that.

Yes, this is my opinion, but I've spent many years thinking about this, ever since I read an article in Time in about 1991 about how terrible my generation is.

Again, just my opinion, but I don't think 50 year olds will be convinced to do much to help QVC.

[Carolina925]

I've not read all 16 pages of posts on this but wanted to put in my 2 cents. When I first started buying at QVC, there were lots of viewers. When an item was getting limited, I remember them saying something like: we've only got 1,000 left but that's not a lot when we have 50,000 viewers. I think the "value" part is lacking now. I can usually go online to the vendor's website or Ama2on and find a better price. I do like that sizing information is provided, not so in any other vendor I've tried. Not talking about sizes provided but the actual measurements. I have to purchase and hope it'll fit and will usuallly purchase the same brand thinking it will fit. I really don't like that they're in danger of going away but, if they're not making money any longer, I see no reason for them to continue.

[Midmod]

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@Denise65 wrote:

This is a very interesting thread.  I listened to the meeting myself, to get a sense of it.

My thought (which will probably be in the minority) is that 50 year olds are Gen Xers (as am I, albeit an older Gen Xer).  Gen Xers are not used to being courted or sought out as a demographic, and will likely be skeptical about it.  We are a tiny group (for a long time, we were classified as being born between 1965 and 1976, I think the current parameter is 1980). 

We are the latchkey kids, the slackers, the ones who watched MTV.  No one was coddling kids in the 1970s, we were largely ignored and I think as a group we sort of adapted to that.

Yes, this is my opinion, but I've spent many years thinking about this, ever since I read an article in Time in about 1991 about how terrible my generation is.

Again, just my opinion, but I don't think 50 year olds will be convinced to do much to help QVC.

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@Denise65 

I'm a Gen Xer. I haven't ordered from QVC in a very long. I've been over being influenced to order what I don't need. I've come to realize I don't need what I thought I used to have to have. I have a closet full of clothes. Makeup is easily accessible from any drugstore. Everything I need can be bought locally. I'm old enough to have accumulated what I wanted. So whatever QVC decides to do doesn't affect me. I do agree what everything you said. 

[Spurt]

What is hilarious about all this.......

QVC doesn't understand their niche customer market, they are STILL trying to satisfy the 18-30 yr olds that don't watch nor buy from QVC.....

And the majority of QVC viewers aren't interested in what "influencers" think or do.....And may I add, BTW is the FTC diligent in enforcing "influencers" to:

• Avoid false claims and fake engagement
• Conduct due diligence to confirm that what they communicate is accurate, verifiable, and ethical
• Accept responsibility and apologize if they make mistakes

Are they trustworthy QVC?????