Q Talk

[THEY CallMe Mr Wilkes]

While total customer count once again fell (mainly due to existing customers), new customers once more increased,  likely driven by the social media impact of the brand awareness campaign. 

And those existing customers who remain once again increased both their number of purchases and total spend.

[Estellee]

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@THEY CallMe Mr Wilkes wrote:

While total customer count once again fell (mainly due to existing customers), new customers once more increased,  likely driven by the social media impact of the brand awareness campaign. 

And those existing customers who remain once again increased both their number of purchases and total spend.

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@THEY CallMe Mr Wilkes Yes, I am one of those that have increased my purchases and spending lol

[Rockycoast]

Not surprised they still aren’t doing well. They have not been doing well for some time. TPTB think they know better than their customers. They don’t. They should try listening to their customers and perhaps they would not be continually doing so poorly. From obnoxious hosts to lame asp marketing campaigns, high prices for poor quality goods. The list goes on. QVC is its own worst enemy.

[THEY CallMe Mr Wilkes]

While total apparel sales revenue declined year over year, management pointed to several brands which posted strong growth within the "Age of Possibility" category:  Kim Gravel and PLW.  The debuts of Jennie Garth and Stacey London were also considered successful. 

Similarly,  Laura Geller showed strength as an "Age of Possibility" brand.

[Group 5 minus 1]

@THEY CallMe Mr Wilkes Glad you are so rich and glad you are happy w/your purchases.

Have you ever seen the movie,"They Call Me Mr. Tibbs."

Member when Poitier slaps that guy back? Pivotal moment in films ( In the Heat of the Night).

Great tune by Ray Charles.

[THEY CallMe Mr Wilkes]

Existing Customers (12 months ended 9/30/2024):

32 purchases on average

$1,700 average spend

[Estellee]

Yes, that sounds about right lol @THEY CallMe Mr Wilkes 

[CalminHeart]

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@Caaareful Shopper wrote:

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Not a good sign. 

[THEY CallMe Mr Wilkes]

Based upon the tone of the earnings conference call, I would not be surprised if there was at least one one round of large layoffs in 2025, since cost control is still a vital component of Project Athens in wind-down.

[RescueLover]

Thankful for YOU @They Call Me MR Wilkes


Doing your QVC detailed research for all of us is Priceless!!


VERY Much appreciated!! 🤗🤗🤗