I noticed in about the last month. I don't know what happens when you click on it, as Direct TV should not be accessing my credit cards for another company's purchase. Maybe one of these day when there really is something on the screen that I want, I will try it and find out.
I do notice it is not on HSN and it is not on QVC2 or Beauty IQ.
Makes me wonder if Direct TV has contracts with QVC and possibly other networks to offer this to the viewer.