@Pecky There are a few other threads concerning this same issue. Others feel it is "tricky" and "sneaky" on QVC's part. However, before you check out it clearly gives you the S&H so you aren't purchasing before knowing the shipping.
With that said, I wondered why QVC would do this. My theory is they can keep better track of items that customers are interested in. When we add an item to our carts, the powers that be know, there are counters that keep track of this. Again, my own perspective, they are doing some sort of tracking to see what items we are interested enough in that we add to the cart. If we check out then the shipping cost did not deter us. If we put it in our cart then remove it, maybe they will believe the shipping is too high? I do believe most of us are aware that apparel usually costs $3.50, and just about everything else is $5.50.
I don't find it tricky or misleading but I do find it interesting and I'm curious why they have removed the S&H on the item screen.