Q Talk

[Caaareful Shopper]

 Age-agnostic is not wrong in the sense that Rachel uses it.  In fact, that term has been used in marketing & sales for many years.  There are age-agnostic marketing strategies that are taught and used in all industries. I first saw this term being taught in 2010 or 2011 in business to business consulting. 

My guess is that the hosts, during their weekly meetings, are being exposed to that term.  

Specifically, age-agnostic comes from the fact that people are living longer now.  A lot of older consumers prefer things like fashion, accessories, electronics, etc., just like groups in much younger age brackets.  People are redefining how old they want to dress, what activities they want to take up, whether they start over and try a new business venture later in life, etc. 

One of the best things about it is that corporations of all types have adopted specific age-agnostic strategies for the ageing demographic.  Again, they are living longer, so it's important to develop products and services that are universally accessible even while designed with older people in mind. 

It is not dumbing down of America.  It's not even just American.  These terms and strategies are being used internationally in business. 

With all that though, I think those two phrases are best used inside the marketing and sales conference rooms to teach, and for research & development.  

Using them in a normal consumer sales pitch does sound strange.  

[Group 5 minus 1]

Heck,yes . It is the dumbing. What is the first rule of public speaking:Know your audience!!

[Group 5 minus 1]

Hubbs says: None of this matters cuz' Shawn has saved Christmas.

[jackthebear]

I heard that the intent was to convey that the gift was not specific to gender, faith, etc but the wrong use of the word

of course, the others chimed in probably never heard the word before 

[RNbynite]

@Goldengate8361 Yes......I believe it can mean unbiased,.

[maximillian]

Host Rachel is one I like, but she often uses vocabulary words that she must think are "cool" or "hip" to appear "with it."  Her statements do sometimes end up being confusing or cause consternation. 

[Chopsmom]

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@maximillian wrote:

Host Rachel is one I like, but she often uses vocabulary words that she must think are "cool" or "hip" to appear "with it."  Her statements do sometimes end up being confusing or cause consternation. 

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Exactly!

[Shelbella262]

I can't watch Rachel -for many reasons and this is just one

[Venezia]

Here are some synonyms for agnostic:

disbeliever, nonbeliever, unbeliever; doubter, skeptic, secularism, empiricism; heathen, heretic, infidel, pagan.

I've been familiar with this word for most of my life and I don't care what the "cool" people are trying to say.

Unless that inanimate bag is a nonbeliever, a skeptic, a heathen...it is not agnostic.

Just another example, as others have said, of trying to sound hip.  SMH.

[Venezia]

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@customer67 wrote:

I stand corrected... who knew this was a thing?

Age Agnostic Marketing: Context is everything when considering age.  

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@customer67 - No need to stand corrected.  The word is being misused, as are so many others.  Marketing people always feel the need to come up with a "new concept" instead of just using plain English.