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Valued Contributor
Posts: 743
Registered: ‎06-04-2010

Just a gentle correction.

 

The jewelry line, "Alex and Ani" is pronounced "Alex" (like normal) and 'Ahh-nee," phonetically speaking. I keep hearing hosts and commercials pronouncing it, "Annie."

 

I live in Rhode Island where this line originated, so of course, I love it.

Contributor
Posts: 58
Registered: ‎09-26-2016

Seriously 😳 

Honored Contributor
Posts: 15,816
Registered: ‎05-23-2015

If it's important to sell it, it is important to pronounce the name correctly.

" You are entitled to your opinion. But you are not entitled to your own facts."
Daniel Patrick Moynihan
Honored Contributor
Posts: 16,593
Registered: ‎03-09-2010

@QVCkitty1I had no idea.  Is Ani particularly "Rhode Island"?

 

I wonder if the company has tried to get the correction -  that might be the only way to get it done.  I know I've always thought "Annie."

Honored Contributor
Posts: 36,947
Registered: ‎03-10-2010

@Suziqzee wrote:

Just a gentle correction.

 

The jewelry line, "Alex and Ani" is pronounced "Alex" (like normal) and 'Ahh-nee," phonetically speaking. I keep hearing hosts and commercials pronouncing it, "Annie."

 

I live in Rhode Island where this line originated, so of course, I love it.


@Suziqzee  If the hosts and commercials pronounce it that way, I feel sure they have the support of the company to pronounce it that way.

Esteemed Contributor
Posts: 7,116
Registered: ‎11-06-2011

@Sooner wrote:

@Suziqzee wrote:

Just a gentle correction.

 

The jewelry line, "Alex and Ani" is pronounced "Alex" (like normal) and 'Ahh-nee," phonetically speaking. I keep hearing hosts and commercials pronouncing it, "Annie."

 

I live in Rhode Island where this line originated, so of course, I love it.


@Suziqzee  If the hosts and commercials pronounce it that way, I feel sure they have the support of the company to pronounce it that way.


Whether they're right or wrong in this instance, I have to disagree with your statement--there are plenty of hosts who mispronounce product names and other words on a consistent basis. I often wonder why no one steps in to help/correct them.

Honored Contributor
Posts: 12,531
Registered: ‎03-09-2010

I happened to be watching some of this presentation with a friend and the host kept mispronouncing Swarovski.  We both commented that, if they're supposed to be professionals, they should at least learn how to pronounce something, especially such a well-known brand.  it's not that hard!

 

Some preparation would help.  And, yes, it does grate on the ears, when you hear something repeatedly mispronounced.

"" A little learning is a dangerous thing."-Alexander Pope
Trusted Contributor
Posts: 1,399
Registered: ‎06-08-2011

Re: Mispronunciation

[ Edited ]

I have tons of Alex and Ani bracelets (most given to me as gifts) and never, ever heard the company's name pronounced any way other than Alex and Ah-nie.  Mind you, I've never seen a QVC presentation for this brand, but I'm a bit surprised anyone mispronounces it since it's been around for awhile.  This reminds me of Etienne Aigner.  Years ago, QVC sold this brand and the vendor would comment that people pronounced it differently depending on what part of the country they lived in.  Some pronounced it, "Eti- ahn Ahn-yay", while others pronounced it, "Eti-ahn AG-ner."  I had never, ever heard the latter, but apparently others did by the comments from callers.  Another word that comes to mind is "suite" as in bedroom suite (of furniture).  I have only heard it pronounced as "SWEET", while people in other parts of the country pronounce it as, "SUIT."  You say to-ma-to, and I'll say to-mah-to. LOL.

Trusted Contributor
Posts: 1,946
Registered: ‎03-08-2018

As someone who as spent her entire life with my name being mispronounced, hearing your name said incorrectly is like nails scraping across a chaulk board.  If people looked at my name they would say it correctly, however, most people don't. 

 

In a professional setting there is no excuse for prouncing a Company name incorrectly. If you are representing a product from a company, it is your responsibility to pronounce the name correctly.  

 

I have even seen announcers before kids sporting events validate pronunciation of names with coaches before starting the game.

 

Trusted Contributor
Posts: 1,399
Registered: ‎06-08-2011

I get you.  I have a very simple FIRST name and you'd be surprised how it's been mispronounced throughout my lifetime.  My last name is another story.  No one gets that right.  Wish I could share both names but not comfortable doing so here.  I try to chuckle now when I get a bizarre spelling or mispronounciation for either name.