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QVC has rebranded their only digital channel as The Holiday Cheer Channel, effective June 29, 2020. The channel previously carried repeated QVC home programming as Love Your Home TV from April 19 to June 28, 2020. It is unknown if the channel will return to its origin as the all-beauty channel Beauty iQ that launched April 23, 2019 and last aired April 18, 2020, notwithstanding a period in November and December 2019 when the channel was called Holiday HQ.
The Holiday Cheer Channel programming is announced through July 19.
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