Q Talk

[Caaareful Shopper]

The Super Bowl and Super Sunday are copyrighted by the NFL.  Budweiser spent over a billion (with a B) dollars to be the official beer sponsor, over Miller Light. All companies who spend that kind of money want to be protected too. You & I can mention it all day long, but a business or any organization cannot even come close to appear to be trying to benefit from saying or printing it. 

[KYToby]

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@wvumountiefan wrote:

This is also the reason the hosts have to say"hook and loop closure" instead of saying Velcro.  I don't see how the can trademark everyday words like the big game?? I get the term"Super Bowl" but geesh enough is enough!! 

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Actually, it is not the case of trademarking "evertdat wirds."  It is just the opposite.

Velcro is a brand name.  It is trademarked.  Velcro does not want it used generically any more than the makers of Jello want their name used as a generic reference to gelatin.  If the word becomes a generic, the companies risk losing their trademark.  It happened with aspirin (once a brand name).

[Brooklynny]

I think they should start calling it "that little end-of-season football game."  Try trademarking that!

[scotnovel]

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@wvumountiefan wrote:

This is also the reason the hosts have to say"hook and loop closure" instead of saying Velcro.  I don't see how the can trademark everyday words like the big game?? I get the term"Super Bowl" but geesh enough is enough!! 

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It is possible in the situation you are talking about that it isn't Velcro that is being used.  Instead it may be a knockoff and, even though it seems silly it could create legal issues if someone calls it Velcro when it isn't . Again I know it seems silly, but if it isn't actual Velcro, the company that makes that stuff would not want to be associated with what they consider an inferior product.  

[beach-mom]

Thanks everyone for exploining! I think it's ridiculous, but thanks! @Caaareful Shopper - you mentioned Budweiser. That may be why Peyton Manning said in two interviews he was going to drink a couple of Buds tonight! I guess I don't pay much attention to copyrights, but I never noticed "Super Bowl" before. What about all of the local ads that advertise Super Bowl Sunday specials? Maybe the NFL is OK with that? 

I grew up calling facial tissue "Kleenex." I still do, so do DH and my kids. No matter what the brand, it will always be Kleenex to me!