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Trusted Contributor
Posts: 1,401
Registered: ‎07-25-2010

Re: Is this marketing technique effective to sell stuff? Too me it's worthless.


@Sooner wrote:

It grates on me because it isn't "under" it is "less than."

 

People don't use "fewer than" correctly now either. 


 

Being phony must be a requisite to host on QVC!

Contributor
Posts: 39
Registered: ‎04-15-2012

Re: Is this marketing technique effective to sell stuff? Too me it's worthless.

And Kevin O'Leary roasts for $139. Host: And for under $140, you get these succulent roasts. Hey, as long as I can get them for under $140, I'm sold.  LOL!

Respected Contributor
Posts: 4,480
Registered: ‎06-13-2010

Re: Is this marketing technique effective to sell stuff? Too me it's worthless.

With annual net profits in the BILLIONS of dollars globally, I think it safe to say this company knows a thing or two, or three regarding effective marketing techniques, and proven sales tactics.😊

 

My credit card usage over the years is a testament to just how effective they are.😁

 

 

~~~All we need is LOVE💖

Respected Contributor
Posts: 4,392
Registered: ‎04-19-2010

Re: Is this marketing technique effective to sell stuff? Too me it's worthless.

[ Edited ]

Unless the shipping & handling fee is free, it isn't even true. 

Honored Contributor
Posts: 35,147
Registered: ‎08-23-2010

Re: Is this marketing technique effective to sell stuff? Too me it's worthless.


@Jinlei wrote:

@Sooner wrote:

It grates on me because it isn't "under" it is "less than."

 

People don't use "fewer than" correctly now either. 


 

Being phony must be a requisite to host on QVC!


 

@Jinlei 

 

Okay, I give up ... what exactly are you referring to as "phony"?   I don't see how mentioning price in various ways is "phony", so I guess you must be referring to something else .... what are you talking about?  

Esteemed Contributor
Posts: 7,097
Registered: ‎09-05-2014

Re: Is this marketing technique effective to sell stuff? Too me it's worthless.

It's been used in various forms for decades and decades. 

 

Look in the grocery store.   Consumers respond to $1.89 or $3.99 versus $2.00 or $4.00.

 

The Rule of the 9s, psychological pricing, "Charm Pricing."

 

It has seemed to work for retailers.

Honored Contributor
Posts: 35,147
Registered: ‎08-23-2010

Re: Is this marketing technique effective to sell stuff? Too me it's worthless.


@SandySparkles wrote:

With annual net profits in the BILLIONS of dollars globally, I think it safe to say this company knows a thing or two, or three regarding effective marketing techniques, and proven sales tactics.😊

 

My credit card usage over the years is a testament to just how effective they are.😁

 

 

~~~All we need is LOVE💖


 

 

 

@SandySparkles 

 

Every time I see the term "sales tactics" it seems to be used to imply the retailer is actually trying to "trick" you into buying something.  

 

QVC is a major retailer and of course they want to sell more product.  If you walk into any store, you know you probably want to buy something.  Them advertising or presenting information is part of the sales process, but hardly a sneaky "tactic".    

Honored Contributor
Posts: 9,022
Registered: ‎03-19-2010

Re: Is this marketing technique effective to sell stuff? Too me it's worthless.


@Sooner wrote:

It grates on me because it isn't "under" it is "less than."

 

People don't use "fewer than" correctly now either. 


@Sooner the misuse of less vs fewer drives me crazy, but it has made it's way into mainstream media and advertising.  

Trusted Contributor
Posts: 1,574
Registered: ‎06-24-2019

Re: Is this marketing technique effective to sell stuff? Too me it's worthless.

Of all the things to bother me in life the words these hosts use are not a big one for me.  Their job is sales.  I could not do their job, I am thankful they can.

 

Some of you might think its easy to talk about product for long periods of time, sometimes really boring products but it cannot be easy.  They have people talking in their ear, they must certainly be conscious of sales number, they try to be entertaining so you will stay tuned and hopefully buy whatever it is they are selling.

 

I am grateful most can do it as well as they do.  I could not.

 

Esteemed Contributor
Posts: 7,097
Registered: ‎09-05-2014

Re: Is this marketing technique effective to sell stuff? Too me it's worthless.

[ Edited ]

Cry me a river for the well compensated QVC host.

 

A tough job is fighting a fire, or being a paramedic, or lifting garbage into a truck or....countless others......these hosts deserve very little "tough job" sympathy.