@Daysdee wrote:
@Spurt In regards to your post, how does QVC now give "credit" for a host for a sale? So many shoppers now order online and not by phone when the host is presenting the item. Just curious. I know they don't get a commission like some people think, but I'm sure it helps their "popularity" when their contract is negotiated. Many times I will see XX host present something that looks good to me. Now I think about it more than I did years ago. I may order the item 2 days later or even wait for a free shipping day. How would QVC know that I was sold the item by XX host?
@Daysdee
They apparently have computer reports to keep track of it all...On the LibertyInteractive webset under Investor Relations and another topic Press Releases...they have full presentations with graphs, charts, tables, their competition. Of course they don't release to the public specific breakdowns in sales per host just overall companywide sales for on-air, off-air, and by device... and how the product category did--apparel, home, jewelry, kitchen, wellness etc
The hosts don't get commission but sales impact salary raises, any bonuses, and contract renewal. QVC keeps track of sales for that show and the host gets credit regardless of what platform it was ordered from (phone, computer, App etc). They go by on-air product presentations for the sales count.
The other category is Off-air sales. Which are sales of products that did not appear on a QxH network that day. And they're about a third of sales, income largely of course through our digital platforms.
There is a subset of off-air sales called, digital-only sales. Those are sales of products that have never appeared on-air, and they represent about 5% of total sales in just under 15% of off-air sales.
From Mike George's Press Conference May2019:
On-air sales are sales of products that appear on the QxH TV network that calendar day, regardless of whether the customer ordered the product over the phone, on our app or through our website. And on-air sales are about two-thirds of total sales.
Off-air sales are sales of products that did not appear on a QxH network that day. And they're about a third of sales, income largely of course through our digital platforms.
There is a subset of off-air sales called, digital-only sales. Those are sales of products that have never appeared on-air, and they represent about 5% of total sales in just under 15% of off-air sales. Our declining trend in the on-air sales was driven by several categories. The seasonal categories we feature in Q1, in particular gardening and fitness underperformed. Our food and cookware sales slowed significantly, in part because we underestimated the negative impact of the shift in Easter timing. We believe Easter timing also modestly negatively impacted customer readiness for spring fashion.
Finally, our beauty business, which has been a strong source of growth over many years declined as sales slowed for some of our most popular brands at QVC. Our beauty and apparel are especially strong contributors to off-air sales as customers can take advantage of the wider assortments of proprietary and exclusive items available online, and these categories grew strongly in Q1.
Electronics is also an important component of off-air sales, especially among new and occasional customers. And while this business also grew in the quarter, the digital-only electronic sales slowed, as we removed lower margin items from the assortments.
https://finance.yahoo.com/news/qurate-retail-inc-qrtea-q1-110911882.html
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