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Honored Contributor
Daysdee
Posts: 9,012
Registered: ‎03-09-2010

Re: Do shopping channels sell blocks of time (hours) to vendors?

‎03-24-2015 07:31 PM

On 3/23/2015 jackthebear said:
On 3/22/2015 stevieb said:

Looking at the more lame than lame programming this weekend, it's hard NOT to believe that Q doesn't sell blocks of time and that they aren't in the business of producing what are essentially infomercials for these brands... Dreadful, awful, program options... Dreary, repetitive programming at its absolute miserable worst.

The official line is that they do not.

However based on what is on air, there must be some kind of profitable deal going on.


I would guess they don't "sell blocks of time." I think they repeat Dyson, Vitamix, mattresses, etc. because they must make a good profit on those items. I would guess also if they sell 20,000 Vitamix at close to $500. each QVC would make more than if the sold 20,000 of a cosmetic TSV that sells for $69.95.

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