I think David leaving might be a signal of the ending of the line.
Yes, they want to stick to the Joan brand; however, Joan would have moved along with the times.
I don't think the line is doing well. I don't know if David didn't have the capability to build on the line or if his hands were tied by the owners.
I don't think it's a big seller. And, I've watched Bitsy, once, and won't be watching anymore.