Q Talk

[febe1]

The right people are not being laid off. Heads should roll -- at the top!

[febe1]

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@Sooner wrote:

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@terriebear wrote:

Women's clothes are "flat" as QVC competes with troubled chain stores' discount sales, but "I think we have some good areas for growth in fashion," George added.

Sales will continue to be "flat" until the Q starts marketing to women who are not seniors.  Women who are in their 20's and 30's will not wear the Q's clothes or most of thier "comfort" shoes.  They wear dresses well above their knees and short shorts, 2 piece swim suits, and 4 inch heals.  The Q refuses to market to these women.  Yet there are many stay at home moms who could watch the Q but won't.  Shawn dressing like these women is not enough.  The Q needs to sell to them as well.  

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Wome in their 20s and 30s wear mostly gym clothes and cheap high fashion clothes.  And they aren't going to sit and watch tv to buy them either.  

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Plus the Q has reported 93% of their business is "loyal" customers, not new customers.

[febe1]

I find it deplorable that such a successful company has been run into the ground over the past couple of years. The Q is no longer competitive in anything anymore. Loyal customers have tried to express unhappiness with what has happened and have been paid no attention. And now, Mr. George, comes to wrong conclusions to what he has allowed happen to this once great, successful company! If I had stocks, I sure would have unloaded them two years ago.

[momtochloe]

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@software wrote:

Your idea of a survey is great but I think QVC relies on product reviews instead.  Shame on them.

And laying off staff is always the first, kneejerk reaction.   I bet all the air went out of the stockholders meeting when they saw the price drop to $20.

I work in an industry that is struggling now, also.   But they offered early retirement to many of the managers.   Now we have a bunch of no-nothings running the company & everyone is p*ssed off & we are still struggling.

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@GinaV24 wrote:

well reading that article tells me that they are going to try and "save" their way into a profit by cutting staff.  Yeah that's the ticket.  Wrong, wrong, wrong!

Narrow branding, high prices and boring and repetitive presentations of the items that most QVC viewers have seen ad nauseum are the problem.

they need to put an open survey up for all QVC customers and let us tell them.  It's talked about on the blogs & forums every day - just pay attention.

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@software this is where so many companies have gone wrong.  They have bought out the older employees leaving the younger, less seasoned ones to make decisions who only look at the bottom line and not customer retention.

When I was younger, customer retention was key.  We bent out backward to make sure our customers were happy and were rewarded in kind but then management changed and the bottom line was more important and a really great company was decimated by some really bad, not thought out decisions that were unfortunately clearly seen by those of us that worked in the trenches.

When companies started to put profits ahead of customer satisfaction, that is where we have gone wrong across the board.

[stevieb]

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@JasoninBoston wrote:

I have stopped buying so much stuff ever since Lisa Robertson left.  I just find myself watching so much less now that's she is not on.  I am sure there are others like me as well..

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@JasoninBoston I agree that I've watched and purchased much less since she left, but I also feel strongly that even she couldn't have salvaged the big mess created and perpetuated by upper management... though they'd have probably tried to work her endlessly in the attempt to meet their quotas... I think that was probably one of the factors she considered when she decided to pack it in... Even were she here, the incessant programming of just a handful of boring products and brands would eventually have worn thin even with the most ardent of her supporters...

[stevieb]

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@febe1 wrote:

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@GinaV24 wrote:

well reading that article tells me that they are going to try and "save" their way into a profit by cutting staff.  Yeah that's the ticket.  Wrong, wrong, wrong!

Narrow branding, high prices and boring and repetitive presentations of the items that most QVC viewers have seen ad nauseum are the problem.

they need to put an open survey up for all QVC customers and let us tell them.  It's talked about on the blogs & forums every day - just pay attention.

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@GinaV24, the survey I was asked to do wanted answers to low-buying questions. I was told "wild speculation," etc. We've been complaining for a couple of years about programming, too few vendors, bland and repetitive products, high S&H and Returns. The Q pays no attention to its "loyal" customers, b/c those at the top are not interesting in changing, evident in the above article. It's finally hit them in the pocketbook, & they still aren't getting it.

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True-true-true @febe1... And yet, I don't think they can be quite that stupid... I think they get it, they just don't know what to do about it... The ones I think completely missed the boat are the directors and major stockholders who must've believed the 'spin' and who let it get this far without taking decisive action.

I'd add, putting out a survey to find out what's wrong in just more spin... They know darned well what's wrong... We've been telling them often enough, long enough, and concretely enough... It's ridiculous that they're permitted to continue to run a ship aground the way they've been doing for way, WAY too long... Pathetic... Just pathetic...

[stevieb]

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@febe1 wrote:

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@hoosieroriginal wrote:

The Quality of the product disappeared years ago; the Value of the product is ridiculous (you can buy the same thing locally for 1/3 the price), and if they are cutting jobs, well, there goes the Service!

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Plus there are too few products, too few vendors, and stupid programming.

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And presentations that are endless... Case in point, I tuned in to catch a glimpse of the TSV last night... 40 minutes later, they were still doing the initial presentation of the same handbag... Off it went... and no, I didn't buy the handbag... Even had I been interested, which I wasn't, the twelve plus buck shipping (and the spectre of another seven to return) would have been a complete deal-breaker.

[stevieb]

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@febe1 wrote:

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@Sooner wrote:

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@terriebear wrote:

Women's clothes are "flat" as QVC competes with troubled chain stores' discount sales, but "I think we have some good areas for growth in fashion," George added.

Sales will continue to be "flat" until the Q starts marketing to women who are not seniors.  Women who are in their 20's and 30's will not wear the Q's clothes or most of thier "comfort" shoes.  They wear dresses well above their knees and short shorts, 2 piece swim suits, and 4 inch heals.  The Q refuses to market to these women.  Yet there are many stay at home moms who could watch the Q but won't.  Shawn dressing like these women is not enough.  The Q needs to sell to them as well.  

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Wome in their 20s and 30s wear mostly gym clothes and cheap high fashion clothes.  And they aren't going to sit and watch tv to buy them either.  

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Plus the Q has reported 93% of their business is "loyal" customers, not new customers.

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And yet, remember there for a while, every show host was delivering the mantra about how many new customers had signed up... WHO CARES... Customer loyalty is earned and it cuts both ways... Sorry, but I no longer feel any sense of affection or loyalty for QVC, other than to the CS people, who overall seem genuine... Why would I? "Corporate" has virtually decimated a once classy operation...

[stevieb]

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@febe1 wrote:

I find it deplorable that such a successful company has been run into the ground over the past couple of years. The Q is no longer competitive in anything anymore. Loyal customers have tried to express unhappiness with what has happened and have been paid no attention. And now, Mr. George, comes to wrong conclusions to what he has allowed happen to this once great, successful company! If I had stocks, I sure would have unloaded them two years ago.

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Seriously Boy George... Give up the ghost... Rome is burning and he's still spin-doctoring...