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Respected Contributor
Posts: 3,255
Registered: ‎03-13-2010

I noticed in the recent Beekman presentations both on QVC and HSN that they keep mentioning "this won't be back" ..or "this offer won't be back"..

 

I started wondering if they were going out of business or.....?

 

 

Did you know they've apparently been sold for 92 million dollars?

 

I can find some articles as late as July 2022 online, but they are behind firewalls so I can't read the whole article...

 

 

It may or may not matter in the long run. Just a little info I found today!!!

 

 

If this has already been announced please forgive this duplicate!

Frequent Contributor
Posts: 133
Registered: ‎04-14-2010

 

Eurazeo Brands Acquires Beekman 1802

 

"The partnership with Eurazeo is meant to allow the brand to expand even further, and to continue learning more about the microbiome, the team said in an interview.

 

“As the founders of a company, we have always been self financed so this is a huge step for us to take on an investor,” Ridge said. “We talked to many people, it was a very competitive process.”

 

The brand chose Eurazeo because of the investment firm’s prestige and consumer knowledge, as well as a “great stable of brands,” Ridge said. Eurazeo also backed Pat McGrath Labs and backs Nest fragrances.

 

“We felt they could be value added to us, and honestly, having gone through the process and sitting in room after room of middle-aged white men, we really did love that Eurazeo is headed by two women and we felt that was critical in the direction we want to go with our company,” Ridge said.

 

Eurazeo was attracted to the brand because of its focus on self care and kindness, which is core to Beekman’s mission, said Adrianne Shapira, managing director at Eurazeo Brands.

 

“Self care is only gaining importance in a post COVID-19 world — being kind to the planet, kind to your community, kind to yourself. Those are table stakes, frankly, and it is such a big part of Beekman’s DNA that it’s frankly a private equity’s dream,” Shapira said.

 

“The goat is the hero, but to us, this is a unicorn brand,” Shapira said. “We have definitely spent a lot of time in skin, body care, beauty, and I have to say, Beekman knocked our socks off from the beginning.”

 

Beekman chief executive officer Tomei Thomas said the brand was able to grow because of its community and purpose. “Having that north star and being able to build a very strong community around our purpose has undoubtedly got us to where we are today. Even today, word of mouth marketing is the leading source of acquisition and customer acquisition for the business,” Thomas said.

 

Beekman grew quickly on home shopping channels like QVC and HSN and, more recently, branched into Ulta Beauty. The brand is “heading into the next phase of growth,” said Thomas, “and that’s why we wanted to bring on a partner — not just for capital, but to bring expertise in the space.”

 

Going forward, Beekman will look to expand its product range, enter international markets, grow the team and make investments in digital and e-commerce, Thomas said.

 

The company is bringing on former Shiseido Americas CEO Marc Rey as chairman of the board, which will also include Shapira and Eurazeo principal George Birman.

Ridge and Kilmer-Purcell said they plan to stay on with the company, overseeing creative aspects of the business including product development and marketing. Thomas will also stay on as CEO.

 

To get the amount of goat milk required to run a major skin care brand, the duo have been using dehydrated goat milk from 24 farms in the U.S., Ridge said.

“Even as we plan to go international, if we ever get to that point where we’re manufacturing product specifically for other countries, we would still have the ability to utilize goat milk from those countries as well,” Ridge said. “We will always be rooted in that goat milk heritage. We can see ourselves continuing to develop other nutrients even outside of goat milk to optimize the function of the skin’s microbiome.”

 

“Our goal is really to spread kindness as far and wide as possible around the world, and it was evident from the moment that the entire Eurazeo team drove to Sharon Springs and came to the farm, met the goats, sat with us on our porch, that these were the partners that would help us do that,” Kilmer-Purcell said.

 

Moelis and William Hood & Co. advised Beekman on the deal."

 

 

Respected Contributor
Posts: 3,255
Registered: ‎03-13-2010

@EarthAngelInTraining 

 

 

 

thanks for printing a whole article....!

 

 

It always amazes me how far down the ingredient list the goat milk is listed.....they always make it sound like it's the number one component, and imply it's 'liquid"...although I confess I never heard those specific claims...

 

I like the product and use only thier soaps now....so I was hoping it was NOT the case that they would disappear!!!

 

In the long run, almost everything we buy is bought and sold many times over it's life, sometimes changing name, sometimes not....

 

 

thanks again for the reprint!

Frequent Contributor
Posts: 133
Registered: ‎04-14-2010

@Othereeeen

 

Absolutely, my pleasure!

Respected Contributor
Posts: 2,155
Registered: ‎07-01-2012

It was awhile ago I did read something they had sold over 60% of the business to someone else. Other than that I have read nothing more.

 

I enjoy the Beekman products however no product seems the same after the majority ownership has been sold.

Honored Contributor
Posts: 11,736
Registered: ‎03-09-2010

@Othereeeen wrote:

 

 

It always amazes me how far down the ingredient list the goat milk is listed.....they always make it sound like it's the number one component, and imply it's 'liquid"...although I confess I never heard those specific claims...

 

 


@Othereeeen - It's been discussed before, that the goat milk is used in dried form.  That affects where it appears in an ingredient list, but not the "amount" they are using.

 

Somewhere there's another thread where this was explained, but you can also google information on how to read ingredient lists.

"" A little learning is a dangerous thing."-Alexander Pope
Trusted Contributor
Posts: 1,788
Registered: ‎03-09-2010

If they make the product elsewhere and / or get the goat milk elsewhere, how do they ensure the proper / humane care of the goats used?   Or does that really matter to them?

 

For humane reasons, I will not buy from them.

Honored Contributor
Posts: 17,103
Registered: ‎03-09-2010

Well, good for them---altho I can't watch them very long with their silly Neighbors spiel---I use a few things that I like well enough---- now probably the recipes will change for the products to cheaper stuff--not that upset. 

Valued Contributor
Posts: 589
Registered: ‎02-16-2018

Totally prefer Josie Maran's products to Beekmans

Honored Contributor
Posts: 75,744
Registered: ‎03-10-2010

I just wish they'd take their goats and go.  The goats are cute but the reps are not and I don't enjoy watching them.

 

We're also seeing much too much of Josie.  Her presence has become tedious, a channel turner.

New Mexico☀️Land Of Enchantment

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