Q Talk

[banned again]

QVC broadcast a total of 7285 hours of live programming from January 1, 2021 to December 31, 2021.

Hours by Category 2021

Rank, Category, # of hours, (Compared to Last Year)

1. Apparel - 2261 (+148.5)

2. Home - 1119 (+100)

• Home Improvement & Décor - 858 (+34)
• Gardening - 199 (+5)
• Vacuums - 62 (n/a)

3. Mixed category - 1113 (-251)

4. Beauty - 808 (-18)

5. Cooking & Dining - 852 (+51.5)

• Kitchen - 477 (+1.5)
• Gourmet Food - 375 (+50)

6. Accessories - 615 (-39)

• Shoes - 313 (-62)
• Handbags - 142 (-15)
• Mixed accessories/other - 123 (+49)
• Intimates - 37 (-11)

7. Jewelry - 277 (-25)

8. Electronics - 158 (+33)

9.  Health & Fitness - 70 (-8)

10. Toys - 12 (+5)

Notes: 

• Jewelry decreased over 2020 by 25 hours (-8%)
• Gourmet Food increased by 50 hours (+15%)
• Beauty decreased by a modest 2%
• Apparel increased by a nice 7%
• Home increased by a neat 4%
• Electronics increased by a hefty 26% following a big drop in 2020
• Accessories decreased by a miniscule 0.6%

Last year's thread:

2020 QVC/QVC2 On-Air Hours Allotment - Blogs & Forums

[Xivambala]

@banned again 

I come here infrequently now but I do want to say that I appreciate your posts with statistics and reports of QVC business. Thank you.

[Patriot3]

I wonder what the breakdown of the hosts' hours is.  That would be interesting.