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Dear Fellow Dog Lover, Ever heard the expression... "Where's the beef?" In case you haven't… These now famous words came from a legendary Wendy's TV commercial that aired back in the mid 1980s. As the commercial opens… We find 3 older ladies staring down at a GIGANTIC hamburger bun. A bun containing only a teeny-tiny hamburger. And one of the ladies is angrily complaining… "Where's the beef?" Now, I know what you're thinking. What's this got to do with dog food? Unfortunately… A lot more than you think. That's because… Many dog foods contain a LOT LESS MEAT than their packaging and advertising want you to believe. And if you're like most dog parents... You're probably already know that. But… What you may NOT know is… The words used to NAME every pet food are regulated by Federal Law. Which is WHY I want to warn you about a little-known FDA labeling regulation known as... "The With Rule" Understanding the "With Rule" can help you avoid buying an inferior, meat-deficient dog food. To illustrate how this rule works… Take a look at the following dog food names:
They look pretty much the same. Don't they? But trust me. They're not. They're WAY different. That's because by Law… A recipe that's called “Beef Dog Food” must contain at least 95% beef. But… A recipe that places the word "with" in front of the main ingredient in its name... like "Dog Food with Beef"... Is subject to a special naming regulation known as "The With Rule". A rule that allows the beef ingredient to make up just 3% of the food's total pre-cooking weight. Bottom line… The product called "Beef Dog Food" contains a whopping 30 times more beef than the one named "Dog Food with Beef". And if that's not shocking enough… Wait until you hear about "The Flavor Rule". The Flavor Rule allows a recipe to include the words fish, lamb, chicken… or just about any other protein in its name… Even if there's only a trace of that ingredient in the food. And... It's all completely legal. As long as the word “flavor” is included in the name of the food. So... What are the chances "Prime Rib Flavor Dog Food" actually contains ANY prime beef? Probably zero. Crazy, huh? So, the next time you're shopping for dog food… Don't forget to watch out for the words "with" or "flavor" included in the name of the recipe. Or in the marketing. Because they can help reveal a LOT about what's inside the package. And that way you won't be wondering... Where's the beef? |
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