@golding76 wrote:
You know, when you get right down to it. much of the Linea fashions and jewelry sell themselves through Louis's blog. I've pretty much made up my mind what I want to buy by the time his shows roll around. You will probably point out that not everyone reads Louis's blog and, therefore, in the end, a host can make or break a show's sales.
As some have already pointed out, a host who allows Louis his time to explain and draw attention to the selling points of his merchandise is desirable. So, whoever allows that is a competent host, in my humble estimation.
If sales are high or low, I think the following factor in these days:
1. Is the buyer a member of the orignal posse of Linea Ladies or does she count herself among his growing number of new admirers? It makes a difference at this time, I think, because the originals have retired or will soon retire. Their need for new clothing has been diminishing (even if they buy from desire rather than need up to the time of retirement), and sales to this market will become softer as time goes on. As Jeff Bezos admonished, "All businesses must stay young." So Louis is now attracting new people (we can tell from this Linea blog) who have "grown into" the Linea look or have just discovered it and are still actively working. This is critical for him to do.
Do the items in his latest shows attract from one of these groups primarily or do they overlap both demographic groups? This target group(s) has an impact on his sales.
2. Traditional, classic cuts for tops (especially) versus shark bite, flounce or swing cuts pose a divide. Typically, you either really like cuts other than the classic or you hate them. Sales are lost, I am sure, when a cut fails to appeal to the purposely ignored target group.
3. Bold versus delicate jewelry. Some ladies loathe dramatic and bold pieces, preferring the feminine and delicate look instead. So, Louis has to weigh the merits of each new jewelry style and how much will be invested in each. Many of us have both looks in our jewelry wardrobe but some stick to one sort of look.
These are just some of the areas that, I think, wield a lot of influence on sales, making me less inclined to place much stock in the importance of having a particular host for Linea shows.
I could be wrong.
@golding76
As usual, you are spot on. I agree. Louis effectively sells his line through his blog. Most of us who are long standing Linea customers know what we want to buy well before the show airs--the hosts have a modest impact on sales IMO. Some are more adept and have better chemistry with Louis, which just makes the show more enjoyable, but as for sales, I doubt the hosts make much of a difference with the core customer.
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