I accidentally came across it in my supermarket in the "natural foods" section.
I wasn't looking for it at the time, but had just recently read some posts about it being good sprinkled on oven baked kale chips and popcorn, so I was thinking of trying it.
I have to say I love the flavor of this stuff, and have started just sprinkling it on toasted bread, instead of using butter.
I'm going to try to find it elsewhere, though, maybe health food stores or places like that, or investigate online sources. It was a little expensive I thought, in the supermarket. The jar was very small and was something like $6. I'd buy it at this price, though, it's so good, and goes a long way.