Psychological and behavorial researchers have documented the well-known 3:00 pm Slump. Our biological clock regulates our energy during the day, and that's the time we tend to slow down. We reach for a cup of coffee or tea and a snack to eat so we can be stimulated with energy again. Even when we don't even realize it, we are looking for something to overcome that afternoon crash.
QVC's consistent 3:00 pm Gourmet Holiday, with hyper-exaggerated hosts yelling about food is their way of cashing in! After all, what holiday occurs every single week?
They've had Gourmet Holiday every week, sometimes multiple days a week, for quite a while, and not just during the pandemic.