Kitchen

[CherryHugs]

Kraft Launches Pink Mac and Cheese for Valentine's Day That Tastes Like … Candy?

While macaroni merges with cheese most harmoniously, Kraft decided to add on a third wheel for Feb. 14: candy … pink candy. And no, the candy is not for dessert.

On Wednesday, Kraft-Heinz announced a contest to give out free "kits" of its latest, limited-time mac and cheese. The box of Original Mac & Cheese will be joined by a packet of pink, candy-flavored powder to mix into one's cheesy dinner. According to the brand, the mix will turn the noodles a bright magenta color, rather than that familiar orange.

So, what makes the powder pink? Is it crushed-up conversation hearts? Is it a special dust from Cupid's arrow? Actually, according to a Kraft-Heinz spokesperson, the vibrant pink hue comes from beetroot and carrot concentrates. As for what makes it tastes like candy, the extra packet of powder contains fructose, natural flavors and vanilla extract, they said.

[deepwaterdotter]

To be found in a cart labeled "Reduced for Quick Sale" on February 15.

[faeriemoon]

Ew.

[NicksmomESQ]

Never!!!!!

[eadu4]

OMG I cannot imagine the mindset of the department that came up with this.  And who actually had to test eating it first? I'm surprised instead of regular noodles they didn't do unicorns and rainbow shapes.  One word comes to mind-YUCK...Good grief that's just an abomination.  But I figure there will be a small percentage somewhere that actually like it.  But boy that's an easy pass for me.  

[chickenbutt]

So that's a thing, eh?  Yeah, uh - no thanks.

It's pretty funny, though.  Anybody going to give it a go and let us know how it is?  I won't blame people for saying uh uh on this one.

[Nightowlz]

That's disgusting. It looks like pepto bismol puke. LOL!!!

[colliemom4]

Sounds like something a kid might like but it also sounds gross.

[Sooner]

Even more unappetizing than regular mac and cheese.  Quite a challenge, as far as that goes for me! 

[CANDLEQUEEN]

No thanks! I can't imagine!