While I was watching this on TSV that very day, I immediately went on youtube to find Honest Reviews from people who bought and owned one. Thank God! There I saw the actual LOUD NOISE being demonstrated. I was thinking QVC knew the loud noise but did something to hide the noise from the viewers. Did not even mention if it was loud or quiet! Went on to another reviewer...he was very right....it isn't actually an "ice cream maker"....you prepare all your ingredients ahead of time, freeze it 24 hours, and only then will the machine do it for you....but actually you did all the preparations. But with the LOUD NOISE, I would not buy it!