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Super Contributor
Posts: 476
Registered: ‎03-10-2010

Listening To Consumers: Simply Balanced & Kettle Chips

Choosing to use non gmo ingredients in response to consumer demand.

1. Target's 'Simply Balanced'

Suppose to label the brand Non GMO"

"The new Simply Balanced collection is replacing two subsets of the
Archer Farms brand: Archer Farms Simply Balanced and Archer Farms
Organic. Many of guests’ favorite products from those labels will now be
included in the Simply Balanced collection.

The Simply Balanced collection is crafted to be free of artificial
flavors, colors and preservatives, and avoids high fructose corn syrup.
The collection never uses trans fats, is mindful about the amount of
sodium in each product, and forty percent of the products are organic –
giving guests more of the simple, recognizable ingredients they know and
want – and a food label they can understand. "

2. Kettle Chips

The First Non-GMO Project Verified Potato Chips.

''We cook our chips using only the finest all-natural, non-GMO ingredients. We use no trans fats, no MSG, no artificial colors or flavors, no list of ingredients you can't pronounce. In fact, we're the first potato chip to be verified by the Non-GMO Project. There's nothing fake about our chips at all. Because if it's not a real, all-natural ingredient, it has no business getting anywhere near our potato chips. And no business getting near your mouth.''
-Source: http://www.kettlebrand.com/about_us/

They aren't organic, but at least they are gmo-free!

^^^^^^^^^^^^^^^^^

And Chipolte restaurants are labeling gmo's on the menu and endevoring to go all non gmo.

"Chipotle has come clean and given consumers 100% transparency by labeling GMOs in their foods. You will be shocked to learn that even their rice contains GMOs. It’s because of the soybean oil! You can now choose Non-GMO when eating there. They are also working to eliminate GM ingredients from all their ingredients. (I do not believe that this applies to animals fed GMOs)". http://fairfieldgreenfoodguide.com/2013/05/21/chipotle-becomes-first-chain-restaurant-to-labels-gmos...