I can understand why some find it unbelievable others pay so much for food items on QVC. It's their money, and it can be spent however they want. I have shopped at Costco for years and have had 1 food purchase that just wasn't what I expected from Costco. Happened to mention this to the Customer Service clerk, I had no intentions of returning. She checked my past purchases and gave me a return on the purchase. Was I shocked. When you see cheesecake for $15 selling elsewhere for soooo much more, makes you wonder what's the difference. I realize everyone doesn't have Costco, BJ's or Sam's Club in their area -- I'm happy I do.