Sorry, but this is funny to me.
Rick just did a presentation selling Farmer Jon's Virtually Hulless Special White Popcorn.
His next item is the Flipo Set of 2 Pocket Tools. Rick is coughing & coughing, trying to clear his throat. He said he has popcorn in his throat and may need to lower his mic! Well the show must go on; he's clearing his throat and coughing throughout the presentation.
How many people cancelled their virtually hulless popcorn order? 
Rick did the best he could in that situation. He just thanked Sean Pickford, the brand rep for the pocket tools, for "jumping in and saving the day." 