Is QVC Getting Out Of The Jewelry Business?

fortune · ‎03-14-2010

I wonder if QVC is getting out of the fine jewelry business. Gone is the huge stock of 14k gemstone jewelry. Now we have few options. I really miss the jewelry shows and the opportunities to buy wonderful jewelry!

sunshine45 · ‎03-09-2010

2017 qvc 2nd quarter results.......

Looking at our category trends. Our most challenged businesses in Q2 were jewelry, hair care and handbags, 3 of the underperforming categories that we've been discussing on the last few calls. In jewelry, we continued to reduce airtime in the quarter, and we expect to further reduce airtime in the coming quarters until we find the right level to deliver improved productivity. We're also continuing to test new product lines, including the successful relaunch of our Imperial Gold brand. And we're adding more jewelry events on our second network, QVC2, to satisfy our core jewelry customers.

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"The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing." - Albert Einstein

Annabellethecat66 · ‎03-12-2010

@sunshine45 What does that mean "reduce air time"?

sunshine45 · ‎03-09-2010

@Annabellethecat66 wrote:
@sunshine45 What does that mean "reduce air time"?

it means that there will be less jewelry shows featured, particularly on QVC LIVE.

********************************************
"The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing." - Albert Einstein

software · ‎06-08-2016

"our Imperial Gold line"

I didn't know it was THEIR line.

Interesting,

@sunshine45 wrote:
2017 qvc 2nd quarter results.......

Looking at our category trends. Our most challenged businesses in Q2 were jewelry, hair care and handbags, 3 of the underperforming categories that we've been discussing on the last few calls. In jewelry, we continued to reduce airtime in the quarter, and we expect to further reduce airtime in the coming quarters until we find the right level to deliver improved productivity. We're also continuing to test new product lines, including the successful relaunch of our Imperial Gold brand. And we're adding more jewelry events on our second network, QVC2, to satisfy our core jewelry customers.

banned again · ‎07-12-2010

@sunshine45 wrote:
@Annabellethecat66 wrote:
@sunshine45 What does that mean "reduce air time"?

it means that there will be less jewelry shows featured, particularly on QVC LIVE.

Jewelry programming was up on QVC Live in Quarter 2 2017 as compared with Q1: 247 hours in Q2 compared with 233 hours in Q1. As QVC claims sales were down, I would expect the number of hours to drop in the next couple quarters.

@However, @fortune, saying QVC is getting out of the fine jewelry business is quite incorrect. They're bringing over 300 new 14K and 18K Gold items into inventory this Wednesday for 29th Klondike Gold Rush on Thursday.

millieshops · ‎03-09-2010

I don't see QVC leaving jewelry totally out of their line up, but right now jewelry everywhere is a difficult area. In my Long Island town, we lost half of the good jewelry stores we once had within the last few years and the one left which used to sell wonderful gemstone pieces and have many on display now stocks a very small inventory. Even the shops which had decent costume jewelry have dwindled in number.

The statistics are saying that many people are just not buying the same way they used to, and I know I'm right there. Five years ago, I finally realized I was buying new jewelry more to HAVE it than to actually WEAR it. Silly. I pretty much quit buying and what I've spent during these last five years for all the jewelry I bought as well as all the repairs I've had done including watch batteries even, I've spent less totally than I was spending in an average month. I don't even miss new.

Companies can't survive selling jewelry to consumers like me. That much I know for sure.

culebra · ‎03-11-2010

I hope not. I still like and buy Judith Ripka and Barbara Bixby.

depglass · ‎03-10-2010

I'm asking one of you sharp business people to check on who owns Imperial Gold. It doesn't seem to be a trademarked name, other companies are also using it. All I find in a quick check is a filing in Florida in 1988 that is now inactive, but that traces to Texas, making me think this is "our" Imperial Gold.

Shanus · ‎05-17-2010

@sunshine45 wrote:
2017 qvc 2nd quarter results.......

Looking at our category trends. Our most challenged businesses in Q2 were jewelry, hair care and handbags, 3 of the underperforming categories that we've been discussing on the last few calls. In jewelry, we continued to reduce airtime in the quarter, and we expect to further reduce airtime in the coming quarters until we find the right level to deliver improved productivity. We're also continuing to test new product lines, including the successful relaunch of our Imperial Gold brand. And we're adding more jewelry events on our second network, QVC2, to satisfy our core jewelry customers.

Maybe it should be a consideration that many of our cable companies do not carry Q2. I'm not willing to watch a few hours of jewelry on a small screen computer or worse, my IPad. Perhaps there should have been a study re: Q2 on how many cables and keep those jewelry shows that bring in revenue on the original QVC.

As as far as I'm concerned, Q2 is a waste of time for the company: precorded shows, same shows that have been on QVC at one time or another, or worse for example, CIJ on both channels on the same day, hosts have been spread too thin, etc.

After dealing w/ the financials, maybe they'll figure it out themselves.