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Super Contributor
Posts: 1,906
Registered: ‎09-26-2011

Re: The Ellen Degeneras line

On 10/19/2014 Susan Louise said:
On 10/19/2014 champagnepoodle said:
On 10/19/2014 ROMARY said:

Love Ellen's ad lib/wit! I haven't viewed her items yet.........I'll take a look!


Nothing to write home about and why E.D.? That is such an embarrassing name!

My guess...E - Ellen...D - Degeneres.......

But everybody and his brother knows E D stands for something completely different

Honored Contributor
Posts: 10,635
Registered: ‎03-14-2010

Re: The Ellen Degeneras line

On 10/19/2014 champagnepoodle said:
On 10/19/2014 Susan Louise said:
On 10/19/2014 champagnepoodle said:
On 10/19/2014 ROMARY said:

Love Ellen's ad lib/wit! I haven't viewed her items yet.........I'll take a look!


Nothing to write home about and why E.D.? That is such an embarrassing name!

My guess...E - Ellen...D - Degeneres.......Smile

But everybody and his brother knows E D stands for something completely different

Ummm...not me, but you do sound like one of those Geico commercials {#emotions_dlg.lol}

Super Contributor
Posts: 1,906
Registered: ‎09-26-2011

Re: The Ellen Degeneras line

On 10/19/2014 Susan Louise said:
On 10/19/2014 champagnepoodle said:
On 10/19/2014 Susan Louise said:
On 10/19/2014 champagnepoodle said:
On 10/19/2014 ROMARY said:

Love Ellen's ad lib/wit! I haven't viewed her items yet.........I'll take a look!


Nothing to write home about and why E.D.? That is such an embarrassing name!

My guess...E - Ellen...D - Degeneres.......Smile

But everybody and his brother knows E D stands for something completely different

Ummm...not me, but you do sound like one of those Geico commercials {#emotions_dlg.lol}

Erectile Dysfunction

Honored Contributor
Posts: 28,905
Registered: ‎03-27-2014

Re: The Ellen Degeneras line

On 10/19/2014 champagnepoodle said:
On 10/19/2014 Susan Louise said:
On 10/19/2014 champagnepoodle said:
On 10/19/2014 ROMARY said:

Love Ellen's ad lib/wit! I haven't viewed her items yet.........I'll take a look!


Nothing to write home about and why E.D.? That is such an embarrassing name!

My guess...E - Ellen...D - Degeneres.......

But everybody and his brother knows E D stands for something completely different

LOL-another ""brilliant"" marketing decision!

The hottest places in hell are reserved for those who, in times of great moral crisis, maintain their neutrality ~  Dante Alighieri
Super Contributor
Posts: 1,906
Registered: ‎09-26-2011

Re: The Ellen Degeneras line

On 10/19/2014 Chi-town girl said:
On 10/19/2014 champagnepoodle said:
On 10/19/2014 Susan Louise said:
On 10/19/2014 champagnepoodle said:
On 10/19/2014 ROMARY said:

Love Ellen's ad lib/wit! I haven't viewed her items yet.........I'll take a look!


Nothing to write home about and why E.D.? That is such an embarrassing name!

My guess...E - Ellen...D - Degeneres.......

But everybody and his brother knows E D stands for something completely different

LOL-another ""brilliant"" marketing decision!

Respected Contributor
Posts: 4,553
Registered: ‎03-14-2010

Re: The Ellen Degeneras line

On 10/19/2014 imaclotheshog said:

Remember ladies, this line and everything you are seeing this fall and winter on QVC was already lined up months and months ago, maybe even a year ago, while that Claire Watts woman was CEO! Meaning, we won't see the fruits of the new changes at QVC for a while. It will be a while before Lisa finally leaves. Now that she will be gone and the Watts woman is gone and her cronies, perhaps the new changes at QVC will lend some fabulous new products and launch some exciting new lines. I'm sure these Ellen products were the brainchild of people like that Claire Watts woman who came up with the Muppets karp back in the summer.

When the house is finally cleaned out after December, we'll likely start seeing some positive changes and new products, as a result of a new CEO!

It's too bad for Ellen because I do like her, and I think that she could have had a really nice line if the people at the top knew more of what they were doing, and could have guided her in a different direction. She could have done a line of home décor, bedding and some small furniture pieces. Similar to what she has in her home and maybe even copies of a few items she's purchased with Portia or collected through the years. I think that would have been MUCH more marketable and nice than the paltry things that are currently available. I feel she got some bad consultation/misdirection on what products they would bring to QVC under her line.

I sure hope you are correct, both in Ellen's case and products in general. Still, Ellen had to have some say in what she is offering. She is powerful enough to rubber stamp an idea even if management has different ideas. It's her name on the line and her reputation at stake. My gut feeling is she will sell enough initially based on her likability. She's easy to like. But once a few airings, if she continues with this current type of product this is going to be a miserable FAIL. For her sake I hope either someone talks to her or this new management team goes in a different direction.
Regular Contributor
Posts: 214
Registered: ‎09-05-2014

Re: The Ellen Degeneras line

The items seem so generic that, unless Ellen can somehow build enthusiasm, explain why they are special, and have anything to do with her, I don't see a lot of sales. When I think of Ellen I don't think of home decor and decorating, but I don't watch her show, and maybe she is all about those things.

When Joan brought her line to QVC, it was very easy to see the link to jewelry, and later on to clothing etc., so that felt natural. Linda Dano felt natural. Tim Gunn has a background in design, so that of course felt natural.

The key to success here will be how they tell the story to make you want to buy this stuff, because it sure isn't going to sell itself. It's not like it's unique.

Super Contributor
Posts: 471
Registered: ‎04-23-2010

Re: The Ellen Degeneras line

I looked also and hope they add things.. there was really nothing there.. Ellen is known for redoing homes and decorating them.. hope there are more to come or forget about it

Esteemed Contributor
Posts: 5,681
Registered: ‎04-17-2013

Re: The Ellen Degeneras line

A few more of the E.D. items are online today.

Frequent Contributor
Posts: 79
Registered: ‎03-13-2010

Re: The Ellen Degeneras line

I browsed through the line. Nothing unique and everything was ""imported.""

More junk made in a foreign country and being hawked by a somekindof celebrity.

Shame on QVC.