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[Spurt]

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@Pagan wrote:

Color choice can encourage you to move you one step closer to buying the product.

The idea is that it opens a dialogue in your head about the product: which color would I choose if I were to buy it?

You think to yourself: Ok hypothetically, I would pick the blue one. 

Now your potential purchase has actually advanced a little because you’ve taken a moment to actually think about buying the product and how it would fit in your life. You’ve made a personalized connection and decision. The blue one is ‘yours’. 

Maybe you just go on to dismiss the idea altogether but maybe your interest has been piqued because you’ve now made a connection to the blue one in your brain. That’s the one for me. You can picture it in your home. 

Sometimes that little push can be enough to get you over the hump and make the sale. 

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@Pagan 

Now I understand why Davide spends so much time on going over the colors...

[Spurt]

It makes sense as someone said if it's microfiber cleaning clothes and you designate specific colors for doing a certain cleaning task one color for the kitchen, one for the bathroom ..... one for cleaning electronics....etc etc....Otherwise, its fun but doesnt make a difference whether a mop handle is blue, red, or black.....

[ScarletDove]

Does not matter to me.  But there are things that do matter for color or matching and that remains with each of our own choices.