I, too, think it was the fluffie that was touted so highly on here earlier. I have the blanket version of that throw, and quite frankly, I'm not impressed. It sheds somewhat, and does look kind of cheap and matted very quickly.
The velvet line of their blankets are really elegant and rich looking, don't shed at all, and I prefer them over the fluffie ones.
As for throws, I think their best one is H200406 Berkshire quilted throw with gift box. It is much more elegant, has a low pile like the velvet blanket, and the quilting is just beautiful. I purchased two of them and if they go down even further in clearance price, I'll get a couple for gift giving this year as well.