Balsam Hill has advertisements on the Hallmark channels during their Christmas movies. I went to their website last year and bought a seven foot pre-lit tree. I liked the delivery, quality and overall appearance of our tree. It wasn't extremely heavy, which was important to me because we had to carry it to our basement storage room for the off season.
Edited to add: You said you don't like plastic, but that's pretty much what artificial trees are. Balsam Hill will send out sample branches, so on their highest quality trees, the feel is quite realistic.