Handbags

[depglass]

Not on item description and I only saw a couple minutes last night.

[PhilaLady1]

@depglass 

Please someone correct me if I am wrong.  I think it is not an acronym. IHKWIP = Equip.

[MorningLover]

THE STORY

AFTER BEING UPROOTED FROM THEIR FASHION INDUSTRY JOBS IN NEW YORK CITY AS A RESULT OF THE PANDEMIC, IHKWIP CO-FOUNDERS AND PARTNERS, ANTHONY NOTA & BAYLEN EDWARDS-MILLER, HEADED TO THE SUBURBS AND GOT TO WORK TO CREATE BAGS THAT SOLVE PROBLEMS AND QUICKLY BROUGHT THEIR IDEA, TURNED FULL FLEDGED BRAND, TO FRUITION IN 2020.

THEY BLENDED THEIR BACKGROUNDS IN FASHION WITH THEIR NEW ENTREPRENEURIAL OPPORTUNITY AND FOUND UNIQUE SUCCESS.

THE BRAND “IH-KWIP” (WHOSE NAME IS DERIVED FROM THE PHONETIC SPELLING AND PRONUNCIATION OF THE WORD EQUIP) STARTED WITH ONE DESIGN.

A BAG CALLED THE EVERYDAY ESSENTIALS CROSSBODY GEARED TOWARD CARRYING EVERYDAY ESSENTIALS DURING THE PANDEMIC AFTER QUARANTINING WITH THEIR FAMILY OF HEALTHCARE HEROES & FIRST RESPONDERS.

IHKWIP HAS SINCE EVOLVED INTO A FULL LINE OF HANDBAGS, LUGGAGE, AND ACCESSORIES THAT BLEND FASHION AND FUNCTION CREATING BAGS WITH CITY STYLE AND SUBURBAN SENSIBILITY - THAT HOLD EVERYTHING YOU NEED, RIGHT WHERE YOU NEED IT - WITH A FOCUS ON HIGH QUALITY AND ATTAINABLE PRICE POINTS.

IHKWIP OFFICIALLY LAUNCHED ON QVC® IN JANUARY OF 2021 AND HAS BEEN FEATURED IN VOGUE, CONDÉ NAST TRAVELER, WWD, SHAPE, FOOTWEAR NEWS, REAL SIMPLE, MARTHA STEWART, AND THE DAILY FRONT ROW.

TO SAY THEY HAVE BEEN IN AWE OF HOW THE BAGS AND THE BRAND HAS BEEN EMBRACED WOULD BE AN UNDERSTATEMENT.

WHAT STARTED AS A SIMPLE IDEA HAS TRANSFORMED INTO A LABOR OF LOVE THAT THEY GET TO SHARE WITH OTHERS!

BY DEFINITION, THE WORD EQUIP MEANS “SUPPLY WITH THE NECESSARY ITEMS FOR A PARTICULAR PURPOSE” - AND THAT IS EXACTLY WHAT IHKWIP BAGS DO. 

 

THE CREATORS

ANTHONY NOTA + BAYLEN EDWARDS-MILLER

[depglass]

Thanks !  What a heart-warming story.  

[faeriemoon]

Nice idea, stupid name (from a marketing standpoint.)