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03-28-2021 04:42 PM
What do the letters following show titles mean? QVC2 has Saturday Morning Q (R) and later today there is Issac Mizrahi Live! (TM)? The (R) will sometimes appear on QVC programs that I know are live.
03-28-2021 04:45 PM
I'm just guessing here but I think R means regular show and TM means trademarked. Because Isaac's brand is his name, it could be trademarked.
03-28-2021 04:46 PM
@On It From what I understand that means it's a registered trademark, so no one else can use those groups of words together...unless they want to have an attorney knock on their door.
03-28-2021 05:01 PM
Thank you! I was reading too much into it. I kept thinking the R meant rerun or repeat and it wasn't logical with what I was seeing.
03-28-2021 05:02 PM
@On It The (R) typically means that a brand name, logo or title is trademarked and registered with the U.S. Patent and Trademark Office.
(TM) is usually also federally registered, and gives the owner the right to sue someone who infringes on that name/title.
When Stacey Stauffer started up her Serve it With Stacey social media in her post-QVC ventures, she was promptly asked to stop because "Serve It..." is trademarked by QVC. She then changed hers to Savor It With Stacey.
03-28-2021 05:07 PM
@Caaareful Shopper wrote:@On It The (R) typically means that a brand name, logo or title is trademarked and registered with the U.S. Patent and Trademark Office.
(TM) is usually also federally registered, and gives the owner the right to sue someone who infringes on that name/title.
When Stacey Stauffer started up her Serve it With Stacey social media in her post-QVC ventures, she was promptly asked to stop because "Serve It..." is trademarked by QVC. She then changed hers to Savor It With Stacey.
Thank you! I can now relax when reading the programming and understand what they are telling me.
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