Reply
Esteemed Contributor
Posts: 5,874
Registered: ‎01-27-2014

When did a pouch become a "pouchette?"

LOL - I admit... I'm amused with what marketing teams do with words! I'm watching AM Style right now and they're showing a D&B "pouchette." I would call it a "little purse." Do any of you have other amusing "marketing word choices" to share?

Trusted Contributor
Posts: 1,762
Registered: ‎02-22-2014

Re: When did a pouch become a "pouchette?"

Doesn't everything sound better and more expensive in French.  I suppose if Louis Vuitton can do it and charge hundreds, everyone else can too.

Honored Contributor
Posts: 16,305
Registered: ‎03-14-2010

Re: When did a pouch become a "pouchette?"

Dooney has been calling those little bags pouchettes for years.

~ It helps if you imagine Auto Correct as a tiny little faerie in your phone who's trying so hard to be helpful, but is in fact quite drunk. ~
Honored Contributor
Posts: 11,448
Registered: ‎03-15-2014

Re: When did a pouch become a "pouchette?"

"Wristlet" is another good one from the marketing geniuses.

Trusted Contributor
Posts: 1,762
Registered: ‎02-22-2014

Re: When did a pouch become a "pouchette?"

Yes, they have always tried to copy LV in many ways.

Honored Contributor
Posts: 10,706
Registered: ‎01-19-2015

Re: When did a pouch become a "pouchette?"

Doesn't the word "fake" sound so much better in French: "faux"? It makes everything seem soooo much finer and more expensive.! Lol.

    Faux fur vs. fake fur

    Faux leather vs. fake leather

 

How about "lab-created"?

    Lab-created emeralds vs. fake or imitation emeralds

 

"Pre-owned"

    Pre-owned car vs. used car

 

Then, of course, all the fancy fabric names now used to describe what was once simply called "polyester."

 

The thing that amuses me most about these marketing euphemisms is that the price suddenly gets higher when they use a fancy word to describe something that's anything but...

 

 

~~Be careful when you follow the masses. Sometimes the 'm' is silent.~~
Honored Contributor
Posts: 36,029
Registered: ‎06-11-2011

Re: When did a pouch become a "pouchette?"

When it costs $100 more than it should.

Honored Contributor
Posts: 14,857
Registered: ‎03-09-2010

Re: When did a pouch become a "pouchette?"

I just wish someone could come up with a kinder gentler way of saying false teeth.

Valued Contributor
Posts: 897
Registered: ‎03-09-2010

Re: When did a pouch become a "pouchette?"


@handygal2 wrote:

Doesn't the word "fake" sound so much better in French: "faux"? It makes everything seem soooo much finer and more expensive.! Lol.

    Faux fur vs. fake fur

    Faux leather vs. fake leather

 

How about "lab-created"?

    Lab-created emeralds vs. fake or imitation emeralds

 

"Pre-owned"

    Pre-owned car vs. used car

 

Then, of course, all the fancy fabric names now used to describe what was once simply called "polyester."

 

The thing that amuses me most about these marketing euphemisms is that the price suddenly gets higher when they use a fancy word to describe something that's anything but...

 

 


I'm starting to notice "pre-loved" used in place of "pre-owned".
It all just gets sillier and sillier, but I guess these tactics work.

 

Honored Contributor
Posts: 37,016
Registered: ‎03-09-2010

Re: When did a pouch become a "pouchette?"

 

pochette and/or pouchette......

D+B has been using the term for years.......so has LV, COACH, MIU MIU, D+G

**********************************************
"I would prefer even to to fail with honor than win by cheating." - Sophocles