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02-18-2017 07:45 AM
LOL - I admit... I'm amused with what marketing teams do with words! I'm watching AM Style right now and they're showing a D&B "pouchette." I would call it a "little purse." Do any of you have other amusing "marketing word choices" to share?
02-18-2017 07:50 AM
Doesn't everything sound better and more expensive in French. I suppose if Louis Vuitton can do it and charge hundreds, everyone else can too.
02-18-2017 08:04 AM
Dooney has been calling those little bags pouchettes for years.
02-18-2017 08:08 AM
"Wristlet" is another good one from the marketing geniuses.
02-18-2017 08:09 AM
Yes, they have always tried to copy LV in many ways.
02-18-2017 08:15 AM
Doesn't the word "fake" sound so much better in French: "faux"? It makes everything seem soooo much finer and more expensive.! Lol.
Faux fur vs. fake fur
Faux leather vs. fake leather
How about "lab-created"?
Lab-created emeralds vs. fake or imitation emeralds
"Pre-owned"
Pre-owned car vs. used car
Then, of course, all the fancy fabric names now used to describe what was once simply called "polyester."
The thing that amuses me most about these marketing euphemisms is that the price suddenly gets higher when they use a fancy word to describe something that's anything but...
02-18-2017 09:38 AM
When it costs $100 more than it should.
02-18-2017 09:53 AM
I just wish someone could come up with a kinder gentler way of saying false teeth.
02-18-2017 10:07 AM
@handygal2 wrote:Doesn't the word "fake" sound so much better in French: "faux"? It makes everything seem soooo much finer and more expensive.! Lol.
Faux fur vs. fake fur
Faux leather vs. fake leather
How about "lab-created"?
Lab-created emeralds vs. fake or imitation emeralds
"Pre-owned"
Pre-owned car vs. used car
Then, of course, all the fancy fabric names now used to describe what was once simply called "polyester."
The thing that amuses me most about these marketing euphemisms is that the price suddenly gets higher when they use a fancy word to describe something that's anything but...
I'm starting to notice "pre-loved" used in place of "pre-owned".
It all just gets sillier and sillier, but I guess these tactics work.
02-18-2017 11:01 AM
pochette and/or pouchette......
D+B has been using the term for years.......so has LV, COACH, MIU MIU, D+G
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